Ayala Group’s AC Industrials last night introduced Maxus as the sixth member of its automotive cluster. It joins world-renowned brands Honda, Isuzu, Volkswagen, Kia, and KTM motorcycles.
During its media launch held at the Blue Leaf Filipinas in Parañaque City, Maxus Philippines has unveiled its nine-seater multi-purpose vehicle (MPV) flagship model G10 along with the V80 Comfort, Flex, and Transport.
Introducing the brand, Maxus Philippines president Felipe Estrella highlighted the 123-year history of Maxus, which has its roots as one of Europe’s most influential and recognized commercial vehicle brands, and a leader in the design, production and distribution of international commercial vehicles.
“The storied history of the Maxus brand… brings to mind the longevity of the Ayala group itself, which marks its 185th year of existence in 2019. Both Ayala and Maxus, through multiple product generations and iterations of management, have stood the test of time to remain relevant and competitive,” Estrella said.
“In less than six months, the Ayala group has launched two automotive brands to the Philippine market. These brands offer unique value propositions to particular segments of the motoring market, and we envision Maxus to be very competitive in the commercial vehicle category, particularly in the passenger van and MPV segments,” Estrella added.
The inception of the Maxus brand began with the creation of the Leyland Steam Van in 1896 followed by Leyland Motors in 1907. The company then eventually expanded its product offerings to include sedans, buses, and various commercial vehicles throughout its century-long history. In 2004, the Maxus nameplate first appeared during the launch of the Maxus prototype LD100 van.
The first iteration of Maxus’ V80 debuted in 2011 while the Maxus G10 rolled out in 2014 as it established the Maxus brand image. The Leyland DAF Vans (LDV), a successor company to Leyland Motors, launched the Maxus brand in 2004, and in 2010, Shanghai Automotive Industry Corporation (SAIC) acquired the assets of the LDV Group and continued the Maxus brand which has current distributorships in Latin America, Australia, New Zealand, Europe and Africa, among others. In the United Kingdom, Australia, and New Zealand, Maxus vehicles continue to be sold under the LDV brand.
Leyland Motors’ successor Leyland DAF Vans (LDF) launched the Maxus brand in 2004 and in 2010, the Shanghai Automotive Industry Corporation acquired the assets of the LDV Group and continued the Maxus brand which has current distributorships in Latin America, Australia, New Zealand, Europe and Africa, among others. In the United Kingdom, Australia, and New Zealand, Maxus vehicles continue to be sold under the LDV brand.
“The Maxus brand continues AC Industrials’ strategy of providing automobiles and motorcycles that not only speak of the rich heritage of their countries of origin, but are also the best examples of a global collaboration in vehicle engineering, design, assembly, and distribution,” AC Industrials and Maxus Philippines CEO Arthur Tan said.