Volvo PH program to promote road safety

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Volvo Philippines strengthens its advocacy for road safety with its “Safe Roads by Volvo” program. Volvo PH is partnering with schools to raise road safety awareness — particularly in school children, their parents or guardians, and other people in and around school premises.

MGCNLCA’s Bernardo Villanueva and Joanna Uy pose with Volvo Philippines’ Chris Lee Yu.

Volvo Philippines said it has been an active advocate for road safety over the years — spearheading road safety education programs. Aside from its regular news updates to its clients and the general public, the company promotes road safety through signs and information disseminated through huge pillar decals and murals in malls.

Uy and Yu beside a traffic sign just outside the school.

Through the Safe Roads by Volvo project, the company will collaborate with academic institutions and put up multiple visible road and traffic signs in the vicinity of the partner schools. The program will start with schools around Metro Manila, specifically the MGC New Life Christian Academy.

Since Volvo’s establishment in 1927, the carmaker has “invented some of the world’s most important breakthroughs in car and road safety,” including the three-point safety belt, a Volvo invention that “has saved over a million lives.”

Its ambitious “Vision 2020” program aims for zero deaths and serious injury in a new Volvo by Year 2020. This is where the “Safe Roads by Volvo program is rooted,” to continue its efforts in informing and educating the public about safety on the road.

The company says that its way of thinking is summarized in one Swedish word, “omtanke,” which means “caring” and “consideration,”, but more importantly, “to think again.” Volvo says this drives the company forward to find new ways that encourage better behavior among pedestrians and motorists alike for safer roads. 

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