Gardens by the Bay was electrified by Porsche, as the official automotive partner for the Dale Chihuly: Glass in Bloom exhibition. The partnership is an important part of the company’s continued commitment to bring together enthusiasts who share an appreciation for creativity, giving customers and new audiences alike a platform to understand the art of sports cars beyond the conventional need for speed.
Taking centre stage as part of the partnership is a Taycan art car, wrapped with vibrant livery featuring elements from Dale Chihuly’s award-winning “Persians” series. Set against the futuristic backdrop of the SG50 Lattice within the Bay’s lush South Garden, the exclusive display is a striking composition of emotion, history, and innovation.
Immersed in the stunning surrounding of Chihuly’s first major garden exhibition in Asia, Porsche introduced a unique driving experience. Over a two-week period from 12 July, invited guests were offered the opportunity to take the all-electric Porsche Taycan on a test drive around the vibrant horticultural oasis in the heart of Singapore.
Following the global launch in January, the fourth variant and entry-level of the Taycan model range will make its official debut at the integrated driving experience. The first rear-wheel drive Taycan delivers Porsche typical performance with up to 350 kW (476 PS), while offering a range of up to 484 kilometres (WLTP).
“Our partnership with Dale Chihuly: Glass in Bloom is a strategic fit for the puristic Taycan, as both seamlessly harmonise art and design with craftsmanship, and innovation with tradition. It’s a clear symbol of our brand’s commitment to piloting lighthouse projects that share what Porsche stands for as we evolve and grow in Southeast Asia,” said Arthur Willmann, Chief Executive Officer of Porsche Asia Pacific.
Promising growth in Southeast Asia as the age of electric mobility begins
Porsche Asia Pacific just achieved a record performance in the first half of 2021, with 87 percent growth compared to the previous year and 47 percent of all units delivered being either fully electric or plug-in hybrid vehicles. 70 per cent of customers who took ownership of the all-electric Taycan were completely new to Porsche, a compelling testament that the initiatives introduced to accelerate in the age of electric mobility are quickly gaining traction.
The German sports car manufacturer has been significantly boosting its electric mobility offer in Southeast Asia, as reflected in the recently announced implementation of Southeast Asia’s first cross-boundary high performance charging (HPC) network in partnership with Shell, offering the highest charging capacity across Singapore and Malaysia with 180 kW direct-current (DC) chargers. Porsche also announced further locations as part of its growing Porsche Destination Charging network, including a new site at Singapore’s Sentosa Golf Club for complimentary use by all electric vehicles and plug-in hybrid vehicles with CCS Type 2 charging connectors.
The brand’s retail footprint has also been evolving to meet the changing consumer needs in this new era. In March, Porsche opened a new Porsche Studio in Vietnam’s capital, Hanoi. At this new urban retail format, visitors can experience the sports car brand in a contemporary, boutique-like atmosphere with a lifestyle focus. In addition to displaying the latest additions to the model range, the Porsche Studio includes a dedicated space for installations and creative exhibitions by local artists that reflect the company’s innovative spirit.
Likewise, the partnership with Dale Chihuly: Glass in Bloom brings Porsche to audiences in a different way, sharing the emotion behind the brand with an expression of art.
