When JETOUR Auto Philippines Inc (JAPI) says its world-renowned brand is due for a “tune-up,” that should be music to our ears.
That’s because this mid-January 2025, JETOUR has officially announced its partnership with world-famous EDM (electronic dance music) artist Alan Walker. The outcome of this partnership will be a brand-new theme song for JETOUR that is inspired by—and celebrates—JETOUR’s “Travel+” philosophy. This single is expected to be officially released worldwide this January.
With the upcoming release of this yet untitled single, JETOUR aims to dish out to its customers and motorists worldwide an uplifting, upbeat, and inspiring mobility experience that goes beyond all cultural and geopolitical boundaries, uniting all JETOUR vehicle owners worldwide to embark on many more journeys of discoveries on the road and in life.
“Music has that magical ability to take you places in a heartbeat. And when music speaks directly to your freedom-loving, adventurous heart, your mind and body shall follow. And so will your vehicle. This is the essence of JETOUR’s collaboration with Alan Walker. We at JAPI are as excited as the rest of the JETOUR global family to hear what this musical superstar will spin for us,” said JAPI Marketing Director Cherry May Moreno-De Los Santos.
“And since we Filipinos are known the world over to be so musically inclined, Alan Walker’s music will be central to our push to make the JETOUR brand’s ‘Travel+’ strategic positioning to attract an even wider audience in the country,” Ms De Los Santos added.
The passion to explore and freely pursue one’s dreams are the driving beats of Walker’s music. Walker, who rose to prominence in 2014, has built a global fan base through his blend of electronic music and ethereal female vocals. His hit song “Faded” has garnered over 1.2 billion views on YouTube and sold more than 3.8 million copies worldwide.
The collaboration between JETOUR and Alan Walker not only represents an innovative interpretation of the “Travel+ Music” concept, but also embodies the vision of “One World, One JETOUR, One Travel+.” The upcoming single from Alan Walker will mark the beginning of diversified mobility experiences stemming from JETOUR’s “Travel+” philosophy, ensuring that every journey becomes an unforgettable, charming adventure.
Alan Walker’s music can be best experienced in the wonderful confines of any innovatively designed and engineered JETOUR vehicle.
