We take up a not-so-little time from these successful Toyota dealership executives and staff and ask them to share with us some of the lessons learned from their experiences working with Toyota and earning these milestone accolades. Here are their enlightening and inspiring words..
President’s Award of Excellence—Large Business Division: Toyota Marilao
Excellence in operations, customer service, and overall business performance defined Toyota Marilao, Bulacan, Inc. (TMR) as the standout dealership in the Large Business Division. As the recipient of the President’s Award of Excellence, TMR demonstrated its ability to lead in sales, after-sales service, and customer experience. By prioritizing innovation and operational efficiency, TMR continues to raise the bar for large-scale Toyota dealerships.
This recognition solidifies its reputation as a key player in Toyota’s dealer network, proving that a strong commitment to quality and customer satisfaction drives long-term success in the highly competitive automotive industry. We speak with Toyota Marilao president Don Juan Miguel “Cosco” Oben.
Toyota Marilao has been recognized with the President’s Award of Excellence. What key strategies helped you achieve this prestigious recognition?
It’s quite difficult to specifically answer this question as our strategies have evolved from many years back to get where we are right now. But I think the main strategy from last year that helped Toyota Marilao (TMR) achieve another milestone is the intentional effort to enhance and evolve the employee experience of our team members. With numerous milestones and accolades already achieved by TMR (total of 6 President’s Award of Excellence in just 11 years), we make sure that they are reminded of the importance of humility. As our dear TMC chairman said, “The taller we grow, the deeper we bow.”
To be consistent with this, we see to it that our 8 core values remain to be the foundation of everything we do. For example, in 2024 we held a Core Values week event for all our team members to remind them of its importance. These series of activities reminded our team members on how to apply each core value to their daily tasks. Our 8 core values are: 1) Professionalism & Integrity, 2) Communication, 3) Teamwork & Unity, 4) Honesty, 5) Recognition & Respect, 6) Loyalty, 7) Driven, and 8) Malasakit. And to culminate this event, we held a series of CSR programs for the underprivileged sectors of society to teach our people kindness, our purpose of helping others and making a positive social impact.
We also implemented a series of leadership trainings which focuses on active listening to improve our managers’ handling of our young generation of team members. Nowadays the young generation of talents want to be heard and want to be part of something bigger. Through this training, their ideas and suggestions were heard and because of this we were able to get fresh and innovative insights that helped the company in different facets of the operations.
After implementing these big strategies last year, everything else just followed—everyone became motivated, involved and engaged in achieving whatever goal, target or direction the top management mandated.
Your dealership also won the President’s Value Chain Award. How do you ensure a seamless and excellent customer experience throughout the entire value chain?
At Toyota Marilao, Hansei and Renkei or cross-functional collaboration guide how we work—every team member understands that strong collaboration across all departments is key to delivering a seamless customer experience. At every touchpoint, we are intentional in enhancing customer satisfaction and experience, ensuring they feel valued and cared for. Through our Value Chain programs, we make every transaction convenient, showing customers that TMR is their one-stop shop for all Toyota-related needs, from sales to after-sales. By working as one team and continuously and cohesively improving.
With our intention to continuously improve as a team — we don’t just serve our customers, we earn their trust and loyalty for life.
Toyota Marilao is part of a strong dealership network. How do you collaborate with other Toyota dealers to uphold the brand’s commitment to quality and customer satisfaction?
Toyota and TMP has been very generous in teaching us and our dealers the principles of the Toyota Way—kaizen and respect for people. We’ve gained much inspiration from this and we have been practicing this since the beginning. With this our dealership has evolved in making this a part of our work and lives and have gained many best practices that we share to our other Oben Group dealers and the Toyota dealer network.
All the Toyota dealers are also part of the Toyota Dealers Association of the Philippines (TDAP). This creates a good venue for us to collaborate and share best practices, and the same time discuss about how we can improve different areas of our operations. Through our collaboration and open communication, we strengthen the bond between TDAP and TMP as well. We consult widely on how to best proceed with our common goal to be number one in the hearts and minds of every Filipino. Most importantly it gives us the opportunity to bond and create meaningful experiences amongst TDAP members to maintain harmonious relationships despite being competitors in the business.
What role do innovation and technology play in enhancing your dealership’s performance and customer service?
Innovation and technology play a crucial role in making our operations more efficient and convenient for our team members. With digital advancements, tasks become easier to fulfill, allowing our people to work smarter, not harder. This efficiency gives them more time to engage with customers, provide personalized assistance, and create meaningful connections. By leveraging technology, we enhance not just productivity but also the human touch that sets us apart in delivering exceptional customer service.
Looking ahead, what are your goals for Toyota Marilao, and how do you plan to continue driving excellence in the industry?
Looking ahead, we are even more inspired to solidify our Best in Town foundation, ensuring that safety, our 8 core values, and kaizen remain at the heart of everything we do. Our goal is to continuously improve, by creating a workplace where our team members thrive and a dealership where customers feel valued and cared for. Ultimately, we strive to be the Best in Town—not just in performance, but in the hearts of our employees, our customers and our community.
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Toyota President’s Award—Medium Business Division and President’s Customer Satisfaction Cup of Excellence Award: Toyota Nueva Ecija
Toyota Nueva Ecija, Inc. (TNI) has once again proven its excellence, securing the President’s Award of Excellence in the Medium Business Division. With an unwavering commitment to customer service and operational efficiency, TNI stood out among its peers.
Adding to its list of achievements, the dealership also earned the President’s Customer Satisfaction (CS) Cup of Excellence Award, a testament to its dedication to exceeding customer expectations. TNI’s ability to balance strong business performance with customer-centric service reflects Toyota’s mission of continuous improvement and innovation, making it a benchmark for mid-sized dealerships across the country. We spoke with Toyota Nueva Ecija Executive Vice President Katherine Ivy Tan.
Toyota Nueva Ecija has won the President’s Award of Excellence. Congratulations! Would you like to share what are the core values and practices that set your dealership apart?
Our greatest asset is our people, our entire team. This achievement was made possible not by one person, nor by some, but by each and every one of us. Pinaghirapan, pingpaguran, pinagtrabahuhan. Regaining the crown was truly a collective effort. Each individual’s excellence contributed to our collective success. We remain committed to learning, growing, and constantly striving to improve. We acknowledge the areas where we can do better, because it is only by recognizing our opportunities for growth that we can actively work to enhance ourselves and achieve our goals. In the end, regaining the crown is just a bonus. What matters most is that our customers, our team members and TMP are happy, right?
Our core values—- TRICKS have been instrumental to our success. We observe them at work and in our day to day, shaping the way we operate and interact with our customers. T for TEAMWORK, R for RESILIENCE, I for INTEGRITY, C for CUSTOMER-DRIVEN, K for KAIZEN, S for SELF and MUTUAL RESPECT. Our commitment to TEAMWORK is the foundation of everything we do. We understand that each person, no matter their role, plays an important part in our shared success. With RESILIENCE, we face every challenge with determination, always learning and growing from each experience. INTEGRITY is something we hold deeply, making sure we are honest and transparent in every interaction we have. Being CUSTOMER-DRIVEN means that we are always thinking about our customers’ needs, putting them at the center of our work and ensuring their satisfaction is our priority. We live by kaizen, always looking for ways to improve and adapt, so we can continue to provide the best service possible. Lastly, we believe in SELF AND MUTUAL RESPECT, where every individual is treated fairly and with dignity, fostered with a supportive environment that allows personal and professional growth.
You also received the President’s CS Cup of Excellence Award. Can you share some of the ways your team goes above and beyond to ensure customer satisfaction?
Behind our success is a simple yet powerful belief. When our team members are happy and engaged, it directly translates into exceptional customer experiences. It is not just about completing tasks, it is about approaching them with passion, energy, and care. A happy team member brings their best self to work, and that positivity is felt by our customers. We recognize that when our people are fulfilled and motivated, they are more connected to the purpose of their work, and that connection enhances the quality of service we provide.
Equally important is our adherence to Standard Operating Procedures (SOPs), which offer the framework and consistency necessary to uphold the high standards we consistently aim to ensure customer satisfaction. However, there are times when things do not go as planned, with issues arising here and there. The leadership, dedication and support of our TNI managers and supervisors help keep us on course, reinforcing SOPs to ensure we stay aligned with our goals and inspiring the entire team to strive for excellence, even in the face of challenges.
Lastly, Recognition. Celebrating every contribution, no matter how big or small, because every effort counts. When we recognize the hard work of our team members, it reinforces their sense of value and importance within the organization. It is not just about acknowledging achievements, it is about making everyone feel appreciated and proud of the role they play in our shared success. This consistent reinforcement helps build trust and loyalty within our team, and in turn, that positivity radiates outward, creating an environment where both our team and our customers thrive.
In what ways has Toyota’s dealership network and support system contributed to your success?
Toyota Motor Philippines (TMP) and the Toyota Dealer Association of the Philippines (TDAP) play a vital role in supporting us, the dealers, serving as the backbone of our operations. They significantly contribute to our success by offering valuable guidance, resources, information, training, and skills, among other essential support. It even goes beyond just business. Their genuine support and willingness to help make us feel that we are part of something bigger, strengthening our bond and making it easier to face challenges together.
During challenging times, the strong bond help to maintain a positive outlook, easing the burdens we face knowing that we have a strong support system behind us. This ultimately drives us toward our goal of providing exceptional customers experience and keeping our customers happy. We are very grateful to be part of a supportive Toyota family.
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President’s Award of Excellence—Small Business Division: Toyota Tarlac City
For Toyota Tarlac City (TTA), success in the Small Business Division was built on a foundation of dedication, teamwork, and customer focus. Winning the President’s Award of Excellence, TTA distinguished itself through exceptional sales performance and service quality. As a smaller dealership, it showcased how strategic management and a strong service culture can lead to industry recognition. Competing against other Toyota dealerships, TTA’s achievement reinforces that no matter the size of the business, a commitment to Toyota’s core values—quality, reliability, and continuous improvement—paves the way for success and long-term customer trust. We spoke with Toyota Tarlac City Executive Vice President Evangeline Mary Tan
Winning the President’s Award of Excellence is a major achievement. What were the key factors that led Toyota Tarlac City to this success?
It is always a great honor to win the Prestigious President’s award of excellence. I am so proud of my team at Toyota Tarlac headed by my General Manager, Mr. Emilton Sampang, because they have achieved this award 4 times in the last 5 years. Having a team that turns my vision and goals into reality is the best reward. I would say that the key to success is for everyone to do their part. I always believe that that there is no “I” in the word team and that it is always a collective effort from everyone in order to be successful and achieve our goals.
My dad, my mentor, and our President, Mr. Jose B, Tan, Jr. (Doyong Tan), has trained me and shared his knowledge on how he was able to successfully run a dealership. So every day I do my best to train my team and impart to them the knowledge and training that our President has taught me.
How does your dealership maintain strong relationships with customers and ensure they remain loyal to Toyota?
Winning this award is just a bonus for us because I always tell my team that the ultimate goal is to serve our customers, make our customers happy and have customers for life. In this day and age, there are so many dealers available—not just Toyota but also different brands—so the key is to make sure you set yourself apart from others and make a lasting impression to your customers that would make them want to keep coming back to your dealership. We always make sure that our customers feel like they are a part of the Toyota Tarlac family by always making sure that all their needs are addressed starting from the release of their vehicles and when they return for their service.
We prioritize customer service so that they will keep coming back to Toyota Tarlac. A testament to this is when our very own service advisor, Vladimir Yutuc won the prestigious TOPS Finest award for service last week.
Being part of the Toyota network, how do you leverage best practices from other dealerships to improve operations?
Being a Toyota dealer is a privilege in itself. TMP has always been supportive to all the dealers and ensures that we are always at our best. They also make sure to share all aspects that they see would improve the whole dealer network. Seeing the best practice of other dealers serves as a benchmark to us. But since we are serving different markets, we always have to see what is adaptable to our operations.
Toyota is known for its customer-first philosophy. How do you and your team embody this principle in daily operations?
By the end of the day, what’s really important and the key to our line of business is “people” (our team members and our customers). We practice and always cultivate the two pillars of Toyota, which is kaizen (continuous improvement) and respect for people into our daily operations and even in our daily lives. By doing so, we are able to adapt to any challenges and continuously improve our operations to better serve our customers for years to come.
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TOPS Finest Marketing Professional of the Year: Ramil Angelo de Guzman, Toyota Marilao, Bulacan
Standing at the forefront of Toyota’s marketing excellence, Ramil Angelo de Guzman Tantay of Toyota Marilao, Bulacan, Inc. was named TOPS Finest Marketing Professional of the Year. His deep understanding of customer needs, innovative campaign strategies, and ability to engage buyers played a key role in Toyota Marilao’s continued growth. In an era where digital marketing is shaping consumer behavior, Tantay leveraged technology and data-driven insights to connect with potential car buyers effectively.
As the TOPS Finest Marketing Professional of the Year, what do you think makes Toyota’s marketing approach stand out from the competition?
More than just selling cars, Toyota stands out by providing solutions that truly meet our customers’ needs. As Marketing Professionals, we are trained to go beyond transactions—we listen, understand, and guide customers in finding the right mobility solutions for their lifestyle or business. This customer-first mindset, rooted in the Toyota Way, sets us apart, ensuring that every vehicle we offer adds value and enhances the lives of those we serve
Can you share a specific campaign or initiative that had a significant impact on Toyota Marilao’s success?
At Toyota Marilao, our way of life as part of the Oben Group is shaped by our 8 Core Values, which serve as the foundation of our culture. These values drive us to work with accuracy, care, professionalism and integrity, building lasting trust with our customers. These values become our blue print that we believe sets us apart, ensuring that every interaction reflects our commitment to excellence.
How do you use digital platforms and technology to connect with customers and promote Toyota vehicles?
Since the pandemic, social media has become a key tool for generating leads and customer inquiries. I maximize its convenience by ensuring fast, clear, and consistent communication with each and every customer online. I see to it that every customer will feel the ease and convenience when connecting and inquiring to find the right vehicle for their needs.
What marketing trends do you foresee shaping the automotive industry, and how is Toyota adapting to them?
Today, online engagement through social media is becoming the dominant way of selling and connecting with customers, offering a fast and convenient way to communicate anytime. But at Toyota, we don’t just adapt—we enhance the experience by providing digital tools like MyToyota App, MyToyota Wallet, and MyToyota Connect, making ownership easier and more seamless.
Still, despite the rise of social media, we continue to strengthen our grassroots approach through goyokiki, ensuring we build deeper connections and lasting relationships with our customers.
What advice would you give to aspiring marketing professionals who want to excel in the automotive sector?
My advice to every Marketing Professional is to stay hungry to learn and grow. Challenges will always be there, but the key is to keep moving forward, refining your skills, and embracing every opportunity to improve. What keeps me going is a simple yet powerful mindset: “Success isn’t about doing big things once, but about doing small things consistently over time.”
Most importantly, find happiness in what you do—because when you love your work, everything becomes easier, and success naturally follows.
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TOPS Finest General Job Service Advisor of the Year: Vladimir John Pangilinan Yutuc, Toyota Tarlac City
Behind every great dealership is a team of dedicated service advisors who ensure customers receive top-quality care. This year, Vladimir John Pangilinan Yutuc of Toyota Tarlac City was recognized as TOPS Finest General Job Service Advisor of the Year. His technical expertise, problem-solving skills, and commitment to customer satisfaction set him apart in Toyota’s after-sales service network. Whether handling routine maintenance or resolving complex issues, Yutuc exemplifies Toyota’s philosophy of putting the customer first.
Providing excellent service is key to Toyota’s reputation. What practices do you follow to ensure top-quality service for customers?
To ensure top-quality service for customers, I first greet them warmly to make them feel welcome and establish trust. Additionally, I prioritize transparency while addressing their needs and ensure that all processes adhere to high standards of quality.
How do you handle challenging service situations while maintaining customer trust and satisfaction?
Problems and complaints are inevitable in this line of work, but when I encounter them, I ensure to handle them with fairness and integrity. I always approach clients with respect and courtesy, making sure to assist them until the issue is fully resolved.
Toyota’s service advisors play a crucial role in the dealership experience. What skills and qualities do you believe are essential for success in this role?
As a front-line service representative, I believe the key quality is showing respect to both clients and co-workers, as they are the heart of your work. Additionally, being knowledgeable in your field is crucial for efficiency and delivering quality service. Finally, time management is essential, as it allows you to prioritize tasks effectively and complete daily and monthly responsibilities efficiently.
How does Toyota’s training and support system help you stay ahead in providing exceptional service?
The training provided us with essential knowledge, both technical and interpersonal, enabling us to handle various client situations effectively. It also introduced standard procedures that are crucial for delivering better service to clients. In addition, the support system gives us the confidence that we can rely on them whenever we need assistance in providing excellent service.
What has been your most rewarding experience as a Toyota Service Advisor, and what motivates you to continue excelling in this role?
The most rewarding experience for me is the sense of fulfillment I feel when I complete a service and see the satisfaction in my clients. It brings me joy knowing they appreciate my work and choose to return to Toyota, seeking me out for future service. What motivates me to continually excel in my job is my passion for what I do and the support of my family, who are the main reason I work hard.
TOPS Finest Body and Paint Service Advisor of the Year: Ma. Precious Claire Perez Castro, Toyota Isabela
Precision, skill, and attention to detail define the work of Ma. Precious Claire Perez Castro of Toyota Isabela, Inc., winner of the TOPS Finest Body and Paint Service Advisor of the Year award. Specializing in body and paint restoration, she ensures that every vehicle maintains Toyota’s high-quality standards, offering customers top-tier service in automotive repair. From minor touch-ups to extensive repairs, her commitment to excellence has earned her recognition in an often-overlooked but vital sector of the industry.
Winning the TOPS Finest Body and Paint Service Advisor award is an impressive achievement. What sets your service apart from others?
First and foremost, I want to express my heartfelt gratitude to our Almighty God for allowing me to reach this significant milestone of receiving such a prestigious award. I also extend my appreciation to Toyota Motor Philippines and my second home, Toyota Isabela Inc., for the opportunity and recognition they have provided me. To my family, your unwavering support serves as my motivation and the driving force behind my hard work and determination.
As a Body and Paint Service Advisor, I consistently place myself in my customers’ positions, prioritizing their needs and carefully listening to their concerns and preferences. I make it a point to provide reasonable timelines for repairs, ensuring they are completed within the agreed timeframe. I keep customers updated regularly to make them feel valued and not overlooked. I personally inspect each vehicle to confirm it meets standards of safety, functionality, and aesthetics. From the moment they arrive until delivery, I strive to deliver a fully personalized service experience.
By adhering to these core principles, we have established a reputation as a dependable and trusted service provider. It’s all about going above and beyond to guarantee total customer satisfaction.
How do you ensure that Toyota’s high standards for body and paint services are consistently met?
Our organization enforces Standard Operating Procedures across all departments, including body and paint services, which I personally integrate into my daily work routine.
We also have a practice known as kaizen, or continuous improvement, which holds significant importance; every experience in my daily work teaches me valuable lessons. The company also provides effective training for all employees to enhance our performance.
Toyota places a strong emphasis on utilizing Toyota genuine parts and materials to preserve the vehicle’s integrity and quality.
Each vehicle goes through several quality checks during the body and paint process to guarantee uniformity. I conduct follow-up calls to customers after their service to make them feel valued, ensuring that all feedback and suggestions are recorded for future action and improvement. By utilizing these methods, Toyota guarantees that its body and paint services remain of consistently high quality, upholding the brand’s well-deserved reputation for excellence.
Customer satisfaction is crucial in after-sales services. How do you communicate and manage customer expectations effectively?
When a customer seeks assistance for damage or collision repairs, it can be difficult to notice the difference in outcomes before and after the service. Sometimes, the level of damage can extend beyond the initial collision point. That’s why I engage with the customer through genchi genbutsu, encouraging them to see the situation firsthand before the vehicle enters the workshop. Together, the customer and I evaluate all parts that need to be replaced or repaired while actively listening to their concerns and expectations. This way, they feel acknowledged, which allows me to tailor solutions to fit their specific needs.
As previously mentioned, I personally update customers regularly on their vehicle’s repair status until the work is finished.
I also ensure that the vehicle is clean and well-maintained during its stay with us.
Following the service, I reach out to the customer to confirm that I have returned the vehicle in excellent condition and original state of the vehicle and to address any follow-up concerns or requests they may have.
By employing these strategies, I foster an environment where customers feel appreciated, informed, and assured of the after-sales services they receive, greatly enhancing their satisfaction.
What are some common challenges in the body and paint service industry, and how does Toyota’s system help address them?
As frontliners, our challenge lies in establishing rapport and trust with customers, which we achieve through personalized service. By embracing Toyota’s principle that accuracy combined with caring leads to customer trust and loyalty, we create a harmonious environment between customers and service providers.
We encounter numerous challenges in our daily responsibilities, but by applying Toyota’s best practices and focusing on continuous improvement, we can overcome and strive to be the leading car company in the Philippines.
What advice would you give those aspiring to excel in the body and paint service sector within the Toyota network?
Don’t lose hope; there will always be challenges in the service sector, but persevere. Always keep faith to our Almighty God and surrendered all your worries, strive to provide exceptional customer service. By combining your technical skills, an emphasis on customer satisfaction, and a commitment to continuous improvement, you can establish yourself as a top professional in Toyota’s body and paint service division.
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Toyota Dealers Association President Jimmy Yaokasin
We also got to speak with the President of the Toyota Dealers Association, Jimmy Yaokasin, who shared with us his insights behind the brand’s reputation and market leadership.
Why do you think Toyota is the preferred brand of Filipino car buyers for over 50 years?
First, of course, it’s the cars. Toyota makes the best cars in terms of quality, durability, reliability and resale value. We offer the widest range of models to choose from to fit the needs of the consumers and their price points. The Preventive Maintenance Services are very affordable and with a vast network of dealerships and service centers covering the entire country, we are able service the customers wherever they find themselves at with the same quality of service in any of the Toyota dealerships. Resale value of a Toyota vehicle is also very high because of our reputation for building cars that last.
What keeps customers coming back to Toyota dealerships?
We don’t only sell cars , we provide the whole customer experience—from ease of credit approval through our financing partners, immediate and responsive claims through our insurance partners, and affordable, excellent maintenance services and repairs through our dealerships. When our customers come into our showroom we make sure they know and feel that they are our priority. We also provide a mechanism for customers feedback, comments and suggestion so that we can continuously improve our services further to meet their needs.
How do dealerships contribute to the progress/development in their respective areas?
Aside from providing employment opportunities for the community we also encourage our dealerships to be active in their corporate social responsibility programs focusing on scholarships, environment projects, brigade eskwela, aid for the orphans and elderly and some even donating patrol cars for peace and order campaigns. We believe CSR is not an expense but it is an investment for the future of our children and the community and such investment will redound to the benefit of the business community as well.
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Lexus Dealer Achievement Award: Lexus Manila Inc.
Last but certainly not least, we also spoke to Lexus Manila Inc. president Carlo Ablaza, who received the Lexus Dealer Achievement Award for his dealership’s numerous achievements, foremost of which is sales leadership in the luxury market segment despite having only one showroom.
Congratulations! Please tell us about this special award that LMI won. We understand that it’s not the usual category award given by TMP/Lexus PH given every year.
This recognition to Lexus Manila is meaningful as it is a testament of the dealership’s commitment to providing our guests with the best customer experience in the luxury automotive landscape. The Lexus Dealer Achievement Award is for attaining the dealer’s goals for 2024 across multiple key areas, including sales, after-sales, value chain, customer relations, finance, HR, and administration.
What would you say are the most compelling aspects that have driven more and more Filipino luxury car buyers to the Lexus brand?
The most compelling aspect that I believe resonates with our guests is our Omotenashi, or hospitality. At Lexus, we go beyond meeting expectations—we anticipate them. This philosophy is reflected not only in our service but in the very essence of our vehicles. Every Lexus is crafted with meticulous attention to detail, ensuring an intuitive and seamless driving experience. From the thoughtfully arranged controls to intelligent features like adaptive headlights that adjust to their surroundings, our vehicles are designed to make every journey effortless. Lexus combines cutting-edge technology with human-centric design, allowing our guests to feel truly at home in their vehicle, as if it were made just for them.
Given your market leadership with just one showroom, are there plans to expand the Lexus dealership network within Metro Manila or across the country?
With the growing Lexus community, it was only a matter of time before we expanded to better serve our guests. Lexus Manila will soon be moving to a new, larger home, one designed to better the ownership experience. This new space is a testament to our dedication to Omotenashi, ensuring that every guest receives the highest level of service and hospitality. It’s an exciting time for Lexus, and we look forward to welcoming our guests to a space that reflects the craftsmanship and refinement they expect from the brand.
What more can we expect from Lexus this 2025?
For Lexus Manila, guests can expect an even more amazing ownership experience in all our customer touchpoints. In alignment with the guidance and direction of Lexus Philippines; beyond our vehicles, we will continue to create engaging experiences and exclusive events that celebrate Lexus craftsmanship, luxury, and innovation.
What are the biggest challenges in achieving and maintaining leadership in the Philippine luxury car market?
The greatest challenge is ensuring that every guest experience Lexus brings is at the highest and most personalized level, both in service and in the vehicle ownership. Our brand pillars guide everything we do, from the moment a guest steps into our showroom to every mile they drive. At the foundation of our leadership is our commitment to creating deep, lasting connections with our clients.
But beyond hospitality, every Lexus embodies Takumi craftsmanship, cutting-edge innovation, and exceptional performance, whether it’s the quiet confidence of a hybrid sedan or the bold presence of an SUV. By seamlessly blending luxury, technology, and human connection, we continue to redefine what it means to lead in the Philippine luxury automotive market.
In what ways has the Toyota dealership network been instrumental in the success of the Lexus brand in the Philippines?
The Toyota dealership network has played a crucial role in the success of Lexus Manila by acting as a foundation in operational excellence, customer service, and industry-leading practices. With Toyota’s experience, Lexus benefits from a strong support system that ensures smooth operations, from sales and after-sales service to customer relations and financial processes.
Interviews by Jacob Oliva and Manny de los Reyes
