Isuzu Philippines Corporation (IPC) digitally unveiled via Facebook Live last Wednesday the 2020 D-MAX Boondock 4×4, Isuzu’s flagship off-road truck and the company’s appointed vehicle to herald Isuzu’s motoring lifestyle campaign—“Live Life Differently”—which is its response to the challenges of the new normal. The streaming online reveal marks Isuzu’s first-ever digital launch.
Within the “Live Life Differently” mantra, IPC encourages current and would-be Isuzu owners to explore the many possibilities of driving an Isuzu. The company espouses to “Live Life Differently” by going beyond the comfort of one’s home, exploring the outdoors, and opening up to more adventures in an Isuzu vehicle.
With the 2020 D-MAX Boondock 4×4, to “Live Life Differently” now gives the off-roader the added confidence to take his or her adventures a notch tougher, higher, and farther.
IPC President Hajime Koso introduced the 2020 D-MAX Boondock 4×4 as “purposely named after the mountains; the Boondock boasts rough and rugged styling, coupled with the exceptional engine performance of Isuzu – perfect for off-road driving.”
The 2020 D-MAX Boondock 4×4 has been designed to handle practically all types of terrain—sand, gravel, riverbed, mud, and rocks—making it ideal for Filipinos eager to take on new adventures after months of home confinement.
Based on the popular 3.0-liter D-MAX 4×4 LS-A model, the Boondock adds an even tougher, more rugged image with Isuzu’s tried-and-tested performance to back it up. The Boondock 4×4 is powered by a 177ps/380Nm Euro-4 compliant 4JJ1-TCX 4-cylinder Blue Power 3.0-liter diesel engine with VGS turbocharger and intercooler mated to either a 6-speed manual transmission with gearshift indicator or a 6-speed automatic with sequential shift.
High performance is found not just under the hood. It’s also found in the high-performance suspension. The D-MAX Boondock boasts monotube nitrogen-charged front and rear shock absorbers to ensure quick and controlled response regardless of road condition for even more stable and responsive handling.
Steel side steps not only offer easy access but valuable protection to the pickup body. Its honeycomb design with the “Boondock” logo is also easy to clean and provides better traction during ingress and egress.
The 2020 D-MAX Boondock 4×4 rolls on 265/70R17 all-terrain tires wrapped around matte black off-road rally-type 17-inch rims. The Boondock decal on the tailgate is now paired with bold new custom hood and body graphics that pay tribute to the country’s highest “boondock,” Mount Apo.
The 2020 D-MAX Boondock 4×4 comes in Red Spinel, Cosmic Black, Titanium Silver, and Silky Pearl White. It comes in AT and MT variants with introductory prices of P1,725,000 million (MT) and P1,795,000 (AT). As a part of Isuzu’s Monsoon Promo, a P95,000 discount is available until the end of June.