The Men in Black movie franchise has been known for non-stop sci-fi action, excellent suits, alien-fighting technology, and fast cars. Luxury vehicle manufacturer stars as the official vehicle of Sony Pictures’ Men in Black: International, slated to open in Philippine cinemas on June 12, and in US theaters on June 14.
The agents have always protected the Earth from the scum of the universe. In this new adventure, they tackle their biggest, most global threat to date: a mole in the MIB organization. Lexus vehicles, such as the 2020 Lexus RC F units, comprise the official fleet of agents globally in the film. The luxury sport coupe recently underwent a change to make it faster and lighter
The company says the RC F offers the best power-to-weight ratio in its class and the most powerful Lexus V8 engine to date, generating 472 horsepower. The Lexus RX Hybrid and Lexus LX SUVs are also featured in film scenes with alien encounters.
“We’ve added some top-secret capabilities to the RC F especially to assist the Men in Black agents,” said Lisa Materazzo, vice president of Lexus marketing. “For now, I can only say we’ve created a truly one-of-kind alien-fighting machine. We can’t wait for moviegoers to see the RC F as they’ve never seen it before.”
The collaboration between Lexus and Sony Pictures’ Men in Black: International includes integration in the film, a co-branded TV spot, a custom Men in Black RC F, sponsorship of the film premiere, and a special event at Intersect by Lexus in New York during the New York International Auto Show.
“We’re excited to collaborate with Lexus on this multi-tiered campaign in support of Men in Black: International,” said Jeffrey Godsick, EVP for brand management and global partnerships of the Sony Pictures Motion Picture Group. “The Lexus RC F sports coupe provides the perfect vehicle for our team of Men in Black agents, led by Chris Hemsworth and Tessa Thompson, as they protect the galaxy.”
