Honda is accelerating its commitment to sustainability with the launch of a new electrification campaign aimed at transforming mobility in the Philippines.
In an event held at Shangri-La The Fort, the brand, known for its innovation and its global slogan “The Power of Dreams,” introduced the updated tagline: “The Power of Dreams – How We Move You.” This shift signifies Honda’s mission to deliver solutions that ensure the joy and freedom of mobility while addressing the pressing environmental challenges of today and the future.
As part of its broader goal of achieving carbon neutrality by 2050, Honda revealed a range of electrified products that will soon be available in the Philippine market. These include a new hybrid electric vehicle (HEV) model, Honda’s first battery electric vehicle (BEV) from its motorcycle division, and a new generation of power products designed to enhance efficiency and reduce environmental impact. This initiative underscores Honda’s dedication to fostering sustainable transportation solutions in the country.
Battery-Powered Handheld Products
One of the most exciting announcements from the event was the introduction of Honda’s new range of battery-powered handheld products. These tools are designed to make personal and professional tasks more efficient, quieter, and environmentally friendly. The lineup includes a leaf blower, hedge trimmer, lawn trimmer, and chainsaw, all powered by a direct-current battery system.
These battery-powered tools offer numerous advantages over traditional gas-powered equipment, including lower noise levels, reduced vibration, and zero emissions. They also feature a universal battery system, allowing users to easily swap and recharge batteries without the need for extended breaks. The ergonomic design and lightweight construction ensure that they are easy to handle, while their low-maintenance requirements make them a practical choice for homeowners and professionals alike.
Whether for trimming hedges, mowing the lawn, or clearing debris, Honda’s new handheld products are designed to deliver reliable performance with minimal environmental impact. These tools are ideal for residential areas, hotels, and small gardens, offering a convenient and eco-friendly alternative to conventional equipment.
Honda’s First Electric Motorcycle: EM1 e:
In a landmark move for Honda Philippines, Inc. (HPI), the company unveiled its first two-wheeled battery electric vehicle, the EM1 e:, powered by the Honda Mobile Power Pack e:. This sleek, city-focused electric motorcycle is equipped with a high-quality lithium-ion battery and a Honda Brushless Electric Motor, offering riders a smooth, quiet, and environmentally conscious way to navigate urban environments.
The EM1 e: comes packed with features such as front disc brakes, twin suspension for a comfortable ride, and two riding modes – Standard and Econ – for enhanced performance or energy efficiency. An LCD digital display, all-LED lighting system, and a home-charging compatible battery round out the user-friendly design.
This electric motorcycle is poised to be a game-changer for Filipino commuters, especially for those navigating the busy streets of Metro Manila, Cebu, and Davao. Available this month at Honda’s flagship shops nationwide, the EM1 e: is set to provide a greener alternative for everyday transportation, from office commutes to weekend errands.
The Electrified Honda Civic
Building on its success in the hybrid segment, Honda Cars Philippines, Inc. (HCPI) introduced the New Honda Civic RS e:HEV, the latest addition to its growing hybrid electric vehicle lineup. This electrified version of the iconic Civic sedan represents a bold step forward in combining performance, efficiency, and advanced technology in one sleek package.
The Civic RS e:HEV features a new exterior design and cutting-edge technologies that elevate the driving experience. The model comes equipped with Honda CONNECT, offering more features for vehicle interaction via a smartphone app, as well as Google Automotive Services for a highly personalized and connected experience. Honda SENSING, the brand’s suite of safety and driver-assistance technologies, has also received updates, providing enhanced detection capabilities for all road users.
This new Civic model strikes a balance between power and eco-friendliness, delivering a driving experience that is both thrilling and responsible.
“The New Honda Civic RS e:HEV truly blends performance and efficiency with features that reinforce Honda’s leadership in connectivity and safety. We are excited to introduce this new model, one that drives like a dream and gives Filipino customers greater options in choosing an electrified vehicle,” said Rie Miyake, president of HCPI.
A Vision for a Carbon-Neutral Future
The announcements made at the event reflect Honda’s unwavering commitment to its electrification journey. Toshio Kuwahara, Vice President and Head of Regional Operations (Asia & Oceania) for Honda Motor Co., Ltd., reiterated the company’s vision of achieving carbon neutrality by 2050. He also emphasized Honda’s goal of eliminating traffic collision fatalities involving its motorcycles and automobiles by the same year.
“All these new products are just the beginning of Honda’s journey to giving the community a safer, greener, and sustainable future,” Kuwahara said. “We are continuously innovating and challenging convention to show more ways of ‘The Power of Dreams – How We Move You.'”
Expanding the BEV Lineup
Honda reaffirmed its commitment to expanding its battery electric vehicle (BEV) portfolio with the upcoming launch of the Honda 0 Series. This new lineup is set to debut globally in 2026, marking Honda’s full-scale entry into the electric mobility market. The 0 Series will eventually grow into a comprehensive range of vehicles designed to meet a variety of needs, promising both versatility and sustainability.
The 0 Series is expected to be a key player in the brand’s EV strategy as it strives toward a greener future. While details remain limited, Honda has hinted at the series’ potential to redefine the electric vehicle landscape with its innovative design, advanced technology, and user-centric features.
