Ford Philippines has once again upped the ante in the performance pickup segment with the official launch of the new Ford Ranger Raptor 3.0L V6. Showcased at the 9th Philippine International Motor Show (PIMS), held from October 24-27, 2024, at the World Trade Center in Manila, this latest iteration of the Ranger Raptor is sure to cement the nameplate’s reputation as the ultimate off-road royalty, set to capture the attention of enthusiasts and pickup lovers alike.
Power and Performance Redefined
Ford’s flagship off-roader now comes equipped with a powerful 3.0L V6 twin-turbo EcoBoost engine that produces an impressive 397 PS of power and 583 Nm of torque. Mated to a performance-tuned 10-speed automatic transmission, this engine is engineered by Ford Performance to conquer the toughest terrains while delivering exceptional on-road comfort.
One of the standout features of the new Ranger Raptor V6 is the anti-lag system available in its Baja mode, designed specifically for off-road adventures. This system ensures the turbochargers continue spinning for up to three seconds even after the driver lifts off the accelerator, providing rapid acceleration upon re-engagement. This feature is a game-changer for drivers who seek uninterrupted power delivery when tackling rugged landscapes.
“The Ranger Raptor 3.0L V6 is our response to the growing demand from off-road enthusiasts who wanted more power and capability from the Raptor lineup,” said Mike Breen, managing director of Ford Philippines. “This product takes off-road driving to a whole new level, and we are excited to see the impact it will have in the Philippine market.”
Tailored for Toughness
To handle the extreme demands of off-roading, the new Ranger Raptor features a durable and lightweight suspension system with aluminum upper and lower control arms and a refined Watt’s link rear end. The suspension is equipped with FOX Live Valve Internal Bypass shock absorbers, which dynamically adjust to road conditions, offering both enhanced on-road control and superior off-road capability. These dampers are filled with Teflon-infused oil, reducing friction by up to 50% compared to previous models.
What sets the Ranger Raptor 3.0L V6 apart is its advanced suspension technology, which adapts in real time, providing drivers with unparalleled ride quality. Whether navigating steep inclines or cruising through urban streets, this suspension system ensures maximum stability and comfort.
Ready for Any Terrain
For the first time, the Ranger Raptor 3.0L V6 comes with an advanced permanent four-wheel drive system, complete with an on-demand two-speed transfer case and front and rear locking differentials. These features, combined with up to seven selectable driving modes, give the Raptor unrivaled versatility across diverse terrains.
Drivers can choose between Normal, Sport, and Slippery modes for on-road driving, while off-road enthusiasts will appreciate the Rock Crawl, Sand, Mud/Ruts, and Baja modes. Baja mode, in particular, is designed for high-speed off-road driving, optimizing the Raptor’s systems for maximum performance. Each mode not only adjusts the engine and transmission settings but also tailors ABS sensitivity, traction control, and even the instrument cluster’s display.
To add to its appeal, the Ranger Raptor’s electronically controlled exhaust system offers four selectable modes: Quiet, Normal, Sport, and Baja, allowing drivers to adjust the truck’s exhaust note based on their preferences.
A Bold Design with High-Tech Features
The new Ranger Raptor’s bold exterior design complements its rugged performance. The signature F-O-R-D wordmark on the grille, flared wheel arches, and Matrix LED headlights with dynamic bending lights make the truck stand out on and off the road. The 17-inch wheels, wrapped in BFGoodrich all-terrain tires, add to the truck’s tough, muscular look, while functional design elements like off-road side steps enhance its practicality.
Inside, the Raptor delivers a premium experience with jet fighter-inspired sports seats, Code Orange accents, and ambient lighting that sets the mood for high-energy adventures. A 12.4-inch digital instrument cluster and a 12-inch center touchscreen running Ford’s SYNC 4A infotainment system offer wireless connectivity for both Apple and Android devices. Audiophiles will appreciate the premium Bang & Olufsen sound system that brings crystal-clear sound to any journey.
Limited Quantities and Exclusive Launch Offers
The Ranger Raptor 3.0L V6 is priced at P2,739,000, and it comes with a 5-year warranty. Available in limited quantities of just 300 units at launch, the Raptor can be purchased in Arctic White, Absolute Black, Blue Lightning, Command Grey, or the bold Code Orange for an additional P15,000.
Visitors at PIMS 2024 can also take advantage of exclusive deals, including over P5 million worth of cash discounts and prizes for those who test drive and reserve a Ford vehicle during the event. A P5,000 discount awaits those who test drive a Ford, while an on-the-spot reservation offers an additional P10,000 discount, plus the chance to win up to P100,000 in the Pick-a-Prize promotion.
