Kia has officially entered the midsize pickup market with the global launch of its all-new Tasman. Aimed directly at popular models like the Ford Ranger and Toyota Hilux, the Tasman combines power and cutting-edge technology, aiming to attract a new wave of truck enthusiasts looking for a versatile, performance-oriented vehicle.
In its global spec, the Tasman has two engine options: a turbocharged 2.5-liter gasoline engine that makes 277hp and 422Nm of torque, and for some markets, a 2.2-liter turbocharged diesel engine with 207hp and 441Nm. With diesel powertrains being a popular choice in the Philippine midsize truck market, Kia’s entry fits right in.
The Tasman’s towing capacity is expected to reach around 3,500 kilograms (7,716 lbs), making it an ideal option for drivers who need a truck that can handle worksite tasks, hauling equipment, and even towing recreational vehicles or boats.
In terms of design, the Tasman showcases a bold, modern look that blends aesthetic appeal with functionality. Its striking front grille and angular LED headlights give it a strong road presence, while functional elements like skid plates, increased ground clearance, and all-terrain tires make it well-suited for both city streets and off-road adventures. The Tasman offers a five-foot bed with reinforced panels and easy-access steps integrated into the rear bumper, enhancing loading and unloading convenience.
Kia has also focused on making the Tasman’s interior both tech-friendly and comfortable. Inside, the Tasman features a 10.25-inch touchscreen infotainment system that supports both Apple CarPlay and Android Auto, along with multiple USB ports and a wireless charging pad. The Tasman’s digital cluster provides key vehicle information, navigation, and drive mode selections, all within easy view. Premium trim levels come with leather seating, a sunroof, and dual-zone automatic climate control, giving the Tasman a more upscale feel.
Safety and driver assistance technology are key highlights in the Tasman. Kia has equipped it with a suite of basic and advanced safety features to compete with the industry’s best, including adaptive cruise control, forward collision warning with automatic emergency braking, blind-spot monitoring, and lane-keeping assist.
The Tasman also includes selectable drive modes that adjust engine response and suspension settings to optimize performance across various terrains. Whether drivers need extra grip on rough, muddy roads or a smoother ride on the highway, the Tasman’s all-wheel-drive system with electronic terrain management is built to handle it.
Kia is marketing the Tasman as a rugged yet refined pickup that combines the essentials of a workhorse with the comforts of a daily driver. Kia officials have confirmed that the Tasman will be priced competitively to position it as a more affordable alternative to the Ford Ranger and Toyota Hilux. However, local availability isn’t confirmed at this point. The automaker has only claimed that the Tasman will be initially available in the Middle East, Australia, Africa, and Central America.
There’s hope, though, as Kia Philippines shared the news to the local media as a way of anticipating the global model. We’ll see by next year whether AC Mobility, Kia’s Philippine distributor, will bring in its truck contender to contend against the highly competitive local market.
