Spider-Man drives an Audi e-tron SUV (video)

Apparently, Peter Parker inherited Tony Stark’s preference for Audi.

Peter Parker (Tom Holland) with his best friend Ned (Jacob Batalon)

You can check it out for yourself in the digital short entitled “Science Fair,” featuring Peter Parker (Tom Holland) and his best friend Ned (Jacob Batalon), up against some very serious competition at the school science fair. To save their presentation, Peter races against time to acquire the perfect scientific advancement: the all-electric Audi e-tron GT concept.

The Ingolstadt, Germany-based carmaker teams up with Sony Pictures Entertainment to release exclusive digital content ahead of this summer’s upcoming film, Spider-Man: Far From Home.

Watch the digital short here.

Car brands are continuing to take advantage of the Hollywood soapbox. Most recently, Men In Black: International featured Lexus vehicles.

“Teaming up with Sony Pictures to showcase the latest step in Audi’s evolution — electrification — gives us a unique opportunity to better socialize this important technology with a highly engaged audience,’’ said Loren Angelo, vice president of marketing, Audi of America. “Peter Parker represents the continuing high-tech evolution of the Audi storyline within the Marvel Cinematic Universe.”  

“Creativity and collaboration are fundamental elements and at the core of this business,” said Jeffrey Godsick, EVP of brand strategy and global partnerships for Sony Pictures. “Audi has always been a company that has emitted creativity into the business, which is evident by this great piece of content they have created for Spider-Man: Far From Home.” Audi vehicle placement in Spider-Man: Far From Home includes the all-electric Audi e-Tron SUV and the Audi A7 and Audi Q8. Audi vehicles will also make an appearance at the film’s Hollywood premiere this summer.

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