Sustaining the momentum of its performance for the first two quarters of the year, pioneer compact car distributor Suzuki Philippines (SPH) again registered growth in the third quarter. All told, the company posted 19 percent sales growth for the first nine months of the year over the same period in 2018.
SPH attributed the continued sales increase to strategic marketing efforts, which emphasize numerous promotions and interactive events aimed at boosting product visibility. The company again hopes to ride on this strong market and brand momentum to further strengthen its position in the market through the remaining months of 2019.
“Suzuki’s current standing in the Philippine automotive industry is a significant milestone for the brand. After securing the fourth spot in the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) ranking — the highest rank in the brand’s history — and climbing to the fifth spot in the local automotive industry roster last quarter, we at Suzuki Philippines can definitely say that 2019 has been a monumental year for the brand,” said SPH director and general manager for Automobile Division Keiichi Suzuki.
He added, “These back-to-back achievements further fuel our drive to deliver on the brand’s promise of quality driving experience with every Suzuki vehicle.”
Top sales drivers
The Ertiga, Swift, and Celerio continued to be Suzuki’s best-selling vehicles. The three award-winning models combined accounted for 56 percent of total sales from January to September this year.
The family vehicle Ertiga still dominates the Suzuki auto sales chart with a 34-percent share. This seven-seater fortified its position as the favorite Suzuki vehicle with the release of the Ertiga Black interior version, which drove sales up even further.
Aside from its fuel efficiency and spacious interior that complement the body’s elegance and modern style, the Ertiga demonstrates good engine performance that is powerful and cost-efficient, making it an ideal vehicle for practical Filipino families.
The Swift kept its position as the second top-selling Suzuki model with 11.4 percent share of total sales. This hatchback remains the millennials’ top choice among Suzuki vehicles. With its sleek and stylish design that is very recognizable on the road, millennials can definitely identify with this fun and compact Suzuki hatchback.
Accounting for 11 percent share of sales, the Celerio ranks third. This hatchback, known for its space and roomy dimension, can accommodate up to 254 liters of cargo without compromising its five-seat capacity. It is also known for fuel economy.
New Vitara debuts
Another vehicle from Suzuki Philippines that made waves in the market this year and won the 2019-2020 Auto Focus Media’s Choice Awards’ Compact SUV of the Year: Best Value for Money award is the Suzuki Vitara. Committed to continuing its legacy and stand firm to its promise to provide value-packed and affordable products to more Filipinos, Suzuki proudly debuted the improved and upgraded New Vitara. The CBU Unit from Magyar Suzuki Corporation (MSC Hungary) is available in GL+ 6-speed automatic and GLX 6-speed automatic variants.
Suzuki has made several improvements and upgrades in both the exterior and interior of the new Vitara. It is now equipped with a new grille, bumpers and rear combination lamps, all of which create an expressive exterior. The new stylish suede front and rear seats, cluster meter and premium-feel cabin complete the package.
“The new Vitara will surely appeal to car enthusiasts looking for an improved version of the classic Suzuki vehicle. It is our pleasure to bring another modified Suzuki vehicle to the Philippines. The New Vitara will certainly deliver an exceptional driving experience to Filipinos — the Suzuki way,” shared Keiichi Suzuki.
For more information about Suzuki Philippines and its automobiles, visit www.suzuki.com.ph and like them on www.facebook.com/SuzukiAutoPH.
