Since Chery came under the distributorship of United Asia Automotive Group Inc. (UAAGI) in October 2019, dealer expansion has been one of the brand’s top priorities. A mere three months after the contract signing, and in just the first month of 2020, Chery Auto Philippines has begun sales operations throughout Luzon, Visayas, and Mindanao.
“To support the growth of our new business in the Philippines, we are proud to announce the inauguration of fifteen new dealerships across the country, welcoming many new Chery customers nationwide,” said UAAGI president Rommel Sytin.
For Metro Manila, Chery tapped the areas of North EDSA, Pasig, Pasong Tamo in Makati and Alabang in Muntinlupa. The brand also kicked off sales in provincial areas in Luzon such as Cainta, Rizal; Marilao, Bulacan; Bauang, La Union; Bacoor, Cavite; and GMA Cavite. Of course, Chery will also be present down south through its dealerships in Iloilo; Talisay, Cebu; General Santos; Davao City; Tagum, Davao; and Cagayan De Oro.
“The trust of my partners is an important part of Chery Auto Philippines’ ongoing initiative to expand dealer network not just in the metro, but also in previously untapped urban and rural markets,” announced the grateful Sytin.
Underscoring the new dealers’ trust in the Chery brand is the fact that none of the dealerships are new to the business. All current Chery dealers are multi-brand operations and, combined, have over 50 years of automotive experience and employ more than 1,000 employees handling the Chery brand.
These multi-brand dealers include some of the most illustrious and experienced dealership groups and principals in the automotive industry like A & B United Corporation, Absolute Advantage, Inc., Autohub Group, Alphamile Automotive Dealers, Inc., Autoperfection, Inc., Frontier Automotive of Chiongbian Group, Gateway Group, LICA Group, Magnet Motors, and San Juan Group among other dealership heavyweights.
The rapid acceptance of Chery by multi-brand dealerships is a testament to their trust and confidence in this resurgent Chinese brand and its modern, stylish, highly equipped, and very affordable crossover models, as well as the growth and foreseeable potential of the Chery brand and the very capable team at UAAGI behind it.
“The return of the Chery brand has been remarkable and easier to handle because of the trust we have for UAAGI. Having driven the Tiggo models, we were able to see and feel how credible the brand will be this time. They are far-fetched crossovers offering great value for money, fun, character and charisma,” shared the young dealer principals of Chery La Union.
Each Chery dealership will be fully equipped to amplify the aftersales offerings of Chery Auto Philippines, including parts, service, customer relations, and financing programs. This will ensure easier access to these stylish, value-packed crossovers.
“With the support and potential of the brand and the team behind it, I believe that Chery is really going places. As a huge investment in the pipeline, the return of Chery and its dealer expansion will certainly generate more jobs in the future,” noted Chery Cagayan De Oro dealer principal Roger Chiu.
In terms of aftersales services, Chery also leads the industry with its longest-ever 10-year/one million-km engine warranty, five-year general vehicle warranty, and three-year free PMS promo package.
“The China auto industry has arrived. They have mastered automotive technology and design and elevated it to world-class levels. With Chery, we are confident—we are convinced—that all the ingredients are in place. The timing is right,” shared one of the top dealer principals in the Philippines, said Willy Tee Ten, who also manages Chery GMA, Cavite and Chery Davao City.
Chery Auto Philippines plans to establish a total of 25 dealerships across the Philippines within the next three years.
Sytin added, “I am hopeful and overwhelmed with the trust and commitment of my dealer partners. We will continue to be aggressive in terms of providing fun, fresh, and practical driving experiences, as well as bringing state-of-the-art dealerships closer to our customers.”
Follow Chery Auto Philippines on social media: Chery Auto Philippines (Facebook) and @cheryautophilippines (Instagram) for more updates. You may also call the 24/7 Chery Auto Philippines hotline at (0917) 552 4379 or visit www.cheryauto.ph for more inquiries.
