Traffic navigation software Waze has rolled out a revamped look and Moods as it welcomes people back on the road.
In a statement, Waze said that its latest brand refresh reinforces inclusivity and connection into every journey on the road, empowering each user to share and express their feelings with the Waze community.
“We want everyone on Waze to feel they belong in the community and to freely express themselves through our brand refresh and updated Waze Moods, with more clarity and hilarity than ever,” it said.
“Whether it’s Happy, Wild, Zombified, or anything in-between, there’s a Mood for everyone to express how they feel in traffic, in all different moments on their journey, and make people smile, even when there might not be much to smile about,” it added.
Waze has also freshened up with a new bold color palette that reflects the joy and uniqueness of their users, as well as a new visual language based on roads and maps which will also be seen in multiple places, such as the Waze website, emails and social channels.
“Waze is home to the world’s largest community of drivers, and we’ve always used the power of our people to transform the road into a happier, more humane place,” Waze Head of Creative Jake Shaw said.
“This brand refresh encapsulates that unique Waze experience visually, with a new grid format based on our map, new Moods to capture the infinite array of emotions we all feel while driving and a lively color palette that celebrates the joy that we always try to bring to the road, and the magic of our community and the way we work together for better,” he added.
Meanwhile, Country Manager for Waze Philippines Sarah Rodriguez said that they “wanted to build a strong, flexible visual identity that would support the brand and its users while allowing them to authentically express themselves and have fun.”
“As a crowdsourced app, Waze is incredibly vibrant and dynamic,“ she said.
