Lamborghini launches Ad Personam virtual studio

Clients who would like to personalize their new Lamborghini won’t have to visit the Ad Personam specialist department in Sant’Agata Bolognese, Italy following the launch of its new virtual Ad Personam studio.

Starting last month, clients can simply pre-book a two-hour initial consultation via their dealership for their session with Lamborghini’s specialists who will help them choose from an array of Ad Personam options via live design proposals and configuration suggestions. After the virtual consultation, full proposals which include renderings and material samples will be sent to the client.

“Lamborghini is always thinking dynamically about the best solutions to challenges, and our new virtual Ad Personam studio consultations have been carefully devised to support clients who, in times where we are all cautious about international travel, still want the special, one-to-one experience of creating an entirely personalized car,” Automobili Lamborghini chief commercial officer Giovanni Perosino said.

“We still look forward to welcoming clients to Sant’ Agata Bolognese in the future but we expect more than 150 Ad Personam consultations to take place virtually within this year, and continuing as an option for the future. With the support of our dealers worldwide, who also have significant personalization experience and of course, samples and materials in their own dealerships, we have the exciting opportunity in an increasingly digital age to create one-o ff Lamborghini models virtually,” Perosino added.

Meanwhile, Lamborghini has also announced the Aventador SVJ Xago. Only 10 units of the special edition Aventador will be made and the only way to get one of these is through the newly launch virtual Ad Personam studio.

According to Lamborghini, the inspiration behind the design of its new special edition car comes from “the hexagon cloud shapes at the North Pole on the planet Saturn and the strength of the hexagon in nature.” 

The facade of the Lamborghini Aventador SVJ Xago features a specially-created fading hexagonal silver effect, with a unique Ad Personam contrast color livery for each car and gloss black Nireo Ad Personam rims. The interior, on the other hand, features an exclusive seat pattern with hexagonita theme, and special contrast color matching the exterior. Each of the ten Aventador SVJ Xago models will be identified by a numbered plate.

Today, more than 50% of Lamborghini cars coming off the production line feature at least one Ad Personam detail. 

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