In its pursuit to support the continuous growth of various industries through its top-of-the-line products, Castrol Philippines Inc. forged a partnership with local lubricants company, North Trend Marketing Corporation, to be the authorized distributor of its commercial and industrial lubes products in the Philippines.
The global industrial and automotive lubricants brand announced this during a live-streamed event titled “Power Up the Future” where the brand appointed North Trend Marketing Corporation as the face of the brand’s top-tier products and service solutions that cater to industries and businesses that are vital to the economy of the country. This includes lubricants used in the transportation of passengers and goods, the operation of earthmovers, equipment and machinery used in forestry and agriculture, mining, manufacturing, processing plants, ships, and power plants.
“North Trend Marketing Corporation has the infrastructure, experience, knowledge, and financial capability to manage the B2B lubricant portfolio of Castrol in the Philippines. With these key strengths, we are confident that NTM will be able to help us as we continue to fulfill our mission of pioneering and delivering innovative solutions that anticipate and meet customers’ needs,” Castrol Philippines general manager Ria Tanada said.
Castrol, one of the worldwide leaders in high-performance oils, fluids, lubricants, and greases for the automotive, industrial, marine, and aerospace industries, offers pioneering lubricating solutions that every industry could ever need as a result of its liquid engineering technology. The brand is also known for its sustainable solutions that improve energy efficiency while reducing the world’s carbon footprint and helping to meet global climate goals.
“We are grateful for the opportunity to partner with a global brand and offer their range of quality and superb products to our customer base. This partnership is an assurance that we can stay focused on delivering solutions to our valued customers and provide the Philippines’ lubricant market the right products, solutions, support, and commercial advantages as we expand our product portfolio,” North Trend Marketing Corporation COO Ronald Ang shared.
As Castrol’s official partner in the Philippines, NTM is set to power up the future as it empowers industries and businesses with increased efficiencies, productivity, and reliability while remaining sustainable as it offers Castrol products across its diverse clientele in the country.
“Castrol’s in-depth understanding of the demands of industry and manufacturing has enabled it to develop a comprehensive range of world-class lubricants and product support services that are all designed to meet the maintenance demands across industrial sectors and help customers make smart decisions that can lead to competitive advantages. Together we can help strengthen the business and industrial processes of our customers even more,” Ang concluded.
