Through the exclusive Lamborghini Ad Personam program, Lamborghini provides customers numerous ways in which they could individualize their car to match their personality. The possibilities are infinite, offering combinations of colors and materials, to personalized touches like embroidered initials and color reproduction.
The program has more curiosities, and here are just some of the amazing facts about it:
Auto industry leader in terms of unique color choices.
Ad Personam holds the record in the auto industry for the most number of color shades and palettes offered with 348 unique Ad Personam colors. When it comes to colors, Lamborghini’s most demanding customers are those in the Americas.
Exterior color options count in diamond dust paint.
The latest innovation in exterior colors is the use of a new transparent paint containing diamond dust micro crystals. Thanks to a unique processing technique that combines artistic craftsmanship and technology, a Lamborghini bodywork using this becomes iridescent, changing color depending on the reflections of the light.
Possibilities for interior appointments include embroidery.
Through the skill of Lamborghini’s upholstery department and the Ad Personam team, requests for decorations and embroidery are possible. Such individual touches include décor like hand-stitched rather than hot-embossed seat logo, embroidered patterns of branches and peach blossoms, portraits of the customer or their beloved pet, designs in street art style with the bull, “splash-effect” color (like in the Aventador S by Skyler Grey), and images of the skyline of their favorite city.
Regional markets’ color preference are noted.
Ad Personam’s color choices are linked to the different nationalities and the social and cultural dimensions in which Lamborghini customers live. The program finds that Rosso Efesto is most popular color in Asia-Pacific; Verde Alceo is most preferred in Europe, the Middle East and Africa, while Blu Cepheus is the favorite in the Americas.
Psychology research used in creating color families.
The latest development in Ad Personam is the identification of five color families. Using studies conducted by experts in neuromarketing and color psychology, along with Lamborghini Centro Stile, the project was able to profile Lamborghini customers’ preferences via their cultural backgrounds, tastes, personalities and attitudes.
The Sportiva family suits those who are bold and youthful. The Contemporanea family reflects the tastes of customers drawn to informal, minimalist luxury. The Eclettica family represents freshness, innovation and flair, while the Classica family are reserved for customers favoring traditional colors. The Tecnica family is designed for high-performance enthusiasts who want cutting-edge technology and new materials and colors.