The MG Cyberster—MG’s latest EV concept that boasts a whopping 800km range, is equipped with L3 autonomous driving technology, and can go from 0-100 kp/h in less than three seconds—makes its debut in the metal at the ongoing 2021 Shanghai Motor Show. This futuristic roadster takes design cues from the classic MGB of yesteryear, while clearly demonstrating MG’s future-forward line of thinking.
But aside from launching the Cyberster, MG also revealed its latest campaign which calls for the direct participation of MG fans to make the Cyberster concept a reality. Dubbed the MG CyberCUBE, this co-creation platform puts people in the driver’s seat in bringing the Cyberster to life.
The MG CyberCUBE is a bold and interactive business model that’s designed to operate via active crowd-funding. This mass crowd-funding program will determine whether or not the MG Cyberster will be mass-produced. MG has determined that should it be able to generate 5000 crowd-funding shares, with each share amounting to RMB 1,000 (roughly Php 7,500 per share), the concept is considered a success and ready for mass production.
Should the MG Cyberster become a regular offering in the global MG roster of vehicles, it will mark a particularly significant milestone in MG history: a cutting-edge EV sportscar with autonomous driving technology, birthed from a British brand that’s steeped in almost a century of heritage. And, of course, the return of an MG roadster to the brand’s illustrious product lineup.
The MG Cyberster wants to be a reality, and its future is in the people’s hands.
