Taycan powers up Porsche

Global sales of the Porsche Taycan in the first part of the year have surged significantly, with deliveries of Porsche’s first fully electric sports car in the first quarter of the year already reaching almost half of those recorded during the entire 2020.

Customers around the world have snapped up 9,072 Taycan models in the first quarter of the year, a phenomenal 552 percent leap from the 1,391-unit tally for the same three-month stretch in 2020. If the expected sales for April is included in this year’s first-quarter result, the four-month total alone is already more than half of Taycan’s full-year sales of 20,015 models in 2020.    

The spike in Taycan demand—the biggest among all Porsche models—has contributed to the brand’s performance this year. Porsche’s worldwide deliveries in the first quarter of the year jumped by 36 percent, or 71,986 sports cars, SUVs and sedans sold this year against 53,125 vehicles delivered during the same period in 2020. Deliveries of the Taycan also nearly equaled those of Porsche’s iconic 911 sports car, which saw 9,133 units sold in the first quarter.

“We will sell significantly more Taycan cars this year. In the first quarter, deliveries of our successful all-electric model were already almost half of the total for all of 2020. A particularly pleasing fact here is that around 50 percent of the buyers are new customers. The Taycan is therefore increasing the size of our fan base,” said Oliver Blume, Chairman of the Executive Board at Porsche AG.

Blume noted that half of all Porsche models sold in 2025 will have an electric motor, and that more than 80 percent of these will be fully electric by 2030. “Our electric strategy is working,” he said.

In the Philippines, Porsche is also pioneering electric-powered premium mobility through the Taycan. Introduced in the country in the last quarter of 2020, the Taycan now leads Porsche Philippines’ current lineup. To date, Porsche is the only global brand to have sold in any relevant number a fully electric car in the Philippines. 

The Taycan’s 800-volt system—electric cars usually have a 400-volt system—means its battery can be charged from 5 percent to 80 percent in under 30 minutes when using a 175 kW DC charger. When fully charged, the Taycan’s driving range can go as high up to 431 kilometers under ideal conditions.

The Taycan currently sold in the Philippines keeps in mind the legendary 911’s classic rear-engine/rear-drive layout. It has a Permanent magnet Synchronous Motor (PSM) on the rear axle matched to a two-speed transmission and Porsche’s Performance Battery. This combination produces up to 408ps, enabling the fully electric sports car to accelerate from a standing start to 100 km/h in 5.4 seconds and to reach a top speed of 230 km/h.

Defining the Taycan’s styling are a low and wide front area with highly contoured fenders, a sporty roof line sloping toward the rear, sculpted side sections, a sleek greenhouse, and pronounced shoulders that are typically Porsche. The latest model is distinguished by 20-inch Taycan Turbo Aero wheels and black anodized brake calipers for the six-piston brakes in front and four-piston brakes at the rear. The car’s front apron, side sills and rear diffuser are all finished in black.

Among other features, fitted as standard to the Taycan now available in the Philippines are LED headlights, comfort seats in front with 14-way power adjustment, Bose Surround Sound, four-zone climate control, and the Porsche Electric Sport Sound which modulates the natural sound emitted by the car’s electric powertrain. The car’s cockpit also boasts of a 16.8-inch free-standing curved instrument cluster, a central 10.9-inch infotainment display, and another display for the front passenger—an optional equipment which Porsche Philippines ordered for the new Taycan.

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