Phoenix Petroleum and Tuason Racing’s goal to discover fresh and new talents on and off track continues on it’s 3rd year with Phoenix PULSE’s Young Driver’s Program-Celebrity Showdown happening this June and July.
Being a homegrown brand and a successful Filipino story, Phoenix is, once again, showing its support to Filipino talents with this latest project.
With e-sports consistently gaining attention here in the Philippines, Phoenix as a brand shares a similar identity with it—young, aggressive and growing. Those qualities enable the brand to produce winners whether it’s on-track or online, who will represent the country and bring pride to the Filipinos.
“Phoenix has always been a dynamic Filipino brand eager to empower local talents. As a homegrown business that has become a formidable multi-industry brand, we want to harness our platform and invest resources to replicate in others the same growth that we have achieved,” said Celina Matias, Vice President for Integrated Marketing and Strategies. “We’ve been a fervent supporter of the Philippine racing industry, and not even the pandemic has been able to stop us from sustaining this cause. This year is no different as we adapt this project to current realities, while also making it more exciting than before,” she added.
Now on its third year, the Phoenix PULSE Young Driver’s Program aims to search for the new Phoenix PULSE e-sports driver who will represent the Phoenix PULSE Racing Team during the Formula V1 Virtual Cup later this year. The team will also feature a celebrity, which will be determined in The Phoenix PULSE Young Driver’s Program-Celebrity Showdown, a web-based reality show that will show 8 celebrities and influencers compete in different challenges. The winner, proving that stars can shine in the racing scene too, will be declared as Phoenix PULSE’s newest team recruit.
“The Phoenix Pulse Young Driver’s Program-Celebrity Showdown aims to highlight this new arena of racing in e-sports. We wanted to show through celebrities and influencers what it takes to be an e-sports racer. The skill, the discipline, and the determination needed to be successful,” Tuason Racing chief executive officer JP Tuason said.
The celebrity line-up consists of actor-heartthrob Marco Gumabao, Miss World Philippines 2019 Michelle Dee, tween actor Joshua Dionisio, hotshot influencer Kim Baranda, actor and Hashtag member Vitto Marquez, Tiktok star Simon Javier, popular gamer-streamer Cherizawa, and actress and TV Host Patricia Reyes.
To be broadcasted every Friday at 8pm starting June 11, through different online platforms, the show promises pulse-racing action, drama, and more as they watch the celebrity racers compete in different online and on-track activities to prove that they deserve to be part of the Phoenix PULSE Racing Team.
Five episodes will be broadcasted on Phoenix Petroleum’s Facebook page at facebook.com/phoenixph, via Instagram through @phoenixfuels, and on the LIMITLESS app, a digital lifestyle rewards program which can be downloaded on the App Store, Google Play Store, and the Huawei App Gallery. It will also be shared on Tuason Racing’s social media accounts; facebook.com/tuasonracing and @tuasonracing on Instagram.
The Phoenix PULSE Young Driver’s Program-Celebrity Showdown is made possible through Phoenix Petroleum, LIMITLESS, FamilyMart, GITI-Philippines in cooperation with Clark International Speedway, and Apex Sim Racing, with special thanks to Peugeot Philippines and Tuason Racing.