After days of teasing on social media, CHERY Auto Philippines finally reveals the face of its most-awaited brand ambassador for 2021. Welcoming the generations’ most influential multimedia icon, Alex Gonzaga.
A 60-second premier video on CHERY Auto Philippines’ Facebook and YouTube channels shows Alex Gonzaga skilfully driving the Tiggo 7 PRO in both scenic nature and city views. As Alex puts her hands on the crossover, the plethora of never-before-seen tech and function features are uncovered and connected to her daily posh lifestyle.
“Honestly, I used to think that driving wasn’t meant for me until I was introduced to CHERY Auto PH. I was acquainted with the CHERY Tiggo line-up and these vehicles left me amazed with the comfort, tech features, and colors! I love the style and most of all, its value-for-money.”
To date, Alex Gonzaga-Morada, popularly known as Alex G, belongs to the Top 10 most influential YouTubers in the Philippines. She has garnered over 10.7 million subscribers and is also one of the most-followed Instagram icons with over 11 million counts on her base as of this writing.
“Having Alex G. as the newest member of the CHERY family is very timely. Earlier this year, we shifted our campaign focusing on how “Fun-To-Drive” a CHERY is. The overall messaging is bright, colorful, vibrant, and sensational, and frankly, I can’t think of any other influencer that fits this car personality other than Alex G.,” said CHERY Auto Philippines President Rommel Sytin.
The 33-year old actress, vlogger, and entrepreneur remarked that CHERY is her first automotive brand endorsement. “I’m also an owner of a Tiggo 7 PRO and during my first time driving it, admittedly, it made me feel like I’ve been a PRO driver for years,” Alex G proudly said.
She shares an extra-long list when asked about her top picks on her crossover. “After a long day at work, the luxurious leather seats comfort me. The dual-zone function of its air conditioning is also perfect not just for the driver but also for the passengers—it’s cool and just right for my hot morning call times. I can also put all my wardrobe sets, make-up, and other big equipment in its spacious trunk, and I never had a hard time opening it because of its automatic tailgate lifting function.”
Alex G. added, “Another fave is the 360-around view monitor shown on its infotainment system. The surroundings of the car automatically pop out on the screen, and it feels like I have an eye on every corner and inch of my Tiggo 7 PRO.”
“The ambient lighting which smoothly jams with the beat of my music is lit. I’m down for loud drives, and the flashing lights intensify my fun driving mode especially at night. It’s like holding a club party on my wheels,” Alex G. added. “Of course, I need to update my netizens now and then, and the wireless mobile charger of my car ensures that my phone battery is always at 100%. I love it!” she exclaimed.
“The huge panoramic sunroof is also the best whenever I shoot my vlogs. The natural lighting makes my skin glow, it helps me build my self-esteem and confidence. It’s a beauty secret unleashed.” she laughs.
“Aside from my tapings, I also head the marketing division of our family’s beverage business. On top of that, I am also a dedicated housewife,” she jokingly adds. “That’s why the Tiggo 7 PRO is a big help in fulfilling my daily duties because of the driving comfort it provides,” noted Alex G.
“CHERY will surely go a long way, and I’m very excited and grateful to be part of this sweet journey. The stylish crossovers, plus the jam-packed freebies and services? That’s what my netizens and the rest of the Filipinos need,” she said.
CHERY’s new Fun To Drive campaign envisions the Tiggo crossover line-up as the go-to rides for the youth, for families, and for every lifestyle that requires dynamic, exciting, and fully functional mobility.
“Just like Alex G, we want our customers to feel that driving is no longer a responsibility. It’s now a fun experience that you can look forward to whatever your daily routine is. It gives you the time to enjoy the roads, to relax, and to bring out the PRO in you,” Sytin added.
