A fun and successful partnership between MG Philippines and ZALORA PH—the leading name in online shopping for fashion—culminates with the awarding of the grand prize: a brand-new ZS Alpha Crossover SUV to one lucky winner. And all he did was simply plug in the ZALORAMG voucher code for a discount and a raffle entry.
New Threads, New Car
ZALORA is best known as a top online fashion resource, and the platform was just right to exhibit the cool, modern style of the MG ZS Crossover SUV. Cars and haute couture co-exist naturally, where both exhibit one’s personal style and preferences. For John Luciano, the grand prize winner of the MG X ZALORA raffle promo, hearing the news was almost too surreal. “I always see the ZALORA promos, ZALORA MG, or MG ads whenever I shop. I received an SMS, a phone call, and an email from Mr. Anthony Ompoc of ZALORA Philippines. First, I was shocked. I thought it was a scam. When I found out it was real, I felt so happy and blessed,” says Luciano. The first road trip he intends to make with the car is going to be quite special, too: “I’m planning to take my new car to and have it blessed at Our Lady of the Rosary Shrine in Manaoag, Pangasinan. This car is really my lucky car.”
A Fashionably Driven Partnership
The synergy between MG Philippines and ZALORA PH was placed on full display with eye-catching layouts and engaging creative content that clearly celebrated automotive design and personal style. These expressed the synthesis of a natural partnership between MG’s youthful energy and rich automotive history, and the avant garde tastes in the fashion industry.
“ZALORA’s first partnership with MG Philippines definitely proved to be a successful collaboration between both brands. We saw firsthand that through this campaign with MG, fashion and style can manifest beyond the wardrobe,” says Paulo Campos, co-founder and CEO of ZALORA Philippines. “We are gratified to know that both ZALORA and MG share the same lifestyle approach, as well as the same commitment to deliver the most stylish experience to customers.”
“This promotional partnership between MG Philippines and ZALORA PH was an opportunity for our two brands to collaborate on an organic and seamless campaign. We at MG Philippines are sincerely pleased to present this dream Crossover SUV to the lucky winner of this promotion, and look forward to ensuring that we provide him the premium ownership experience enjoyed by all of MG vehicle owners,” says Atty. Alberto B. Arcilla, President and CEO of MG Philippines. “At MG Philippines, we remain committed to providing motorists with safe, modern, attainable, and stylish personal mobility solutions. And in cooperation with partners like ZALORA PH, we are able to widen our reach and bring the MG brand to an even more diverse set of clients.”