Automobili Lamborghini is on a roll. Just as the company achieved a new milestone by selling the most number of cars during a six-month period, the House of Raging Bulls in Sant’Agata Bolognese rolled off its production line the 15,000th Urus—exactly 12 months after the 10,000th model was built.
With the Urus announced only in December 2017, it sets a new record for being the most produced Lamborghini in the shortest period of time.
Lamborghini from January to June this year delivered 4,852 cars worldwide—its best half-year performance ever. The result represents a 37 percent increase over the same six-month stretch in 2020, and is also 6.6 percent higher than the company’s tally during the pre-pandemic, first-half period of 2019.
Also, production of Lamborghini models in the next 10 months, or until April 2022, are already completely allotted to customer orders.
The US during the first half of the year remained Lamborghini’s best market with 1,502 units sold in the country. Following the US were China, Hong Kong, and Macau with 602 vehicles delivered. Customers in Germany accounted for 391 vehicles sold, the UK for 318, Japan for 258, the Middle East for 226 and Italy for 197. Asia-Pacific markets contributed to the tally as well.
Meanwhile, the Urus with VIN 15000 is earmarked for the British market. It is configured with the latest “Graphite Capsule” set of colors and finishes, with its exterior in the new Grigio Keres Matt highlighted by Verde Scandal details. The vehicle’s two-tone interior features the new Nero Ade/Verde Scandal collection.
As the world’s first super SUV, the Urus is powered by 4.0-liter, twin-turbo V8 engine producing 650hp and 850Nm. Outputting 162.7 hp per liter, the Urus boasts of one of the highest specific power ratings in its class, as well as the best power-to-weight ratio at 3.38 kg per hp. This allows the model to accelerate from rest to 100 km/h in 3.6 seconds, and to 200 km/h in 12.8 seconds. Top speed is 305 km/h.
Matched to the engine is an eight-speed automatic gearbox and a four-wheel drive system with a Torsen central self-locking differential that provides maximum control and agility in all driving conditions, particularly off-road. An active torque vectoring system can also distribute power to each individual wheel.
Six different driving modes control the Urus’s set-up, adjusting for the required rigidity in order to get a very comfortable ride, or switch to an extremely sporty, aggressive setting that addresses a particular driving style or road condition. An additional driving mode, called Ego, can be fully customized according to drivers’ preferences for steering, traction, and suspension settings.
The Urus has significantly contributed to the overall increase in Lamborghini sales since it was launched. The company’s total volume doubled in 2019, during the model’s first full year in the market. At present, the Urus continues to be the best-selling Lamborghini model.
