Porsche Germany is realizing a pilot project with non-copyable digital objects, known as non-fungible tokens (NFT).
Between August 2 and 6, collectors and Porsche fans will have the opportunity to purchase at auction an exclusive design sketch by Peter Varga, Director Exterior Design, via the US platform SuperRare.
The special feature of the unique drawing is that it will be offered as a digital and physical asset; the total proceeds will be donated to the non-profit organization Viva con Agua. The sports car manufacturer’s first NFT activity is supported by the subsidiary Porsche Digital and the recently spun-off technology start-up Fanzone as an NFT platform for digital trading cards.
“With the NFT initiative, we are once again demonstrating the pioneering spirit typical of Porsche, with which we are always boldly entering new terrain,” says Alexander Pollich, CEO of Porsche Deutschland. “With NFT, we are addressing existing Porsche customers, who are often passionate collectors, as well as new, younger target groups with a high affinity for digital trends. What is also especially pleasing for me is the fact that the initiative for the project was developed in our internal innovation process and implemented within a few months.”
“Drawing a design sketch which is then traded online as a digital object was a completely new experience for me,” says Peter Varga, Director Exterior Design at Porsche. “The sketch combines the Taycan Cross Turismo with the 911. It links the design language of our iconic sports car with that of the youngest member of the model range. I look forward to seeing the response generated by this unique item among the auction participants.”
NFTs are based on blockchain technology and relate to a specific asset. This means that an NFT represents the digital ownership of a unique item. The digital goods can be stored, sold or traded in a virtual wallet. So far, NFTs have been used primarily in the field of crypto art and for digital collections.