Hyundai Asia Resources, Inc. (HARI), the country’s official distributor of Hyundai passenger cars, capped its 20th year celebration with the Hyundai Dealer Resiliency Awards for Passenger Cars.
Aware of the numerous challenges that its dealership fortress has and continues to face in these challenging times, dubbed the New Normal, HARI tailored this recognition to celebrate the dealership teams that have shown outstanding courage, determination, and creativity to meet, if not exceed, their targets despite the odds of conducting business from January 2020 to September 2021, the Year of the Resilient.
In her message of congratulations, HARI President and CEO Ma. Fe Perez-Agudo said, “Not all heroes fly around in capes. And they come in all shapes and sizes. They even feel afraid and sometimes stumble in all this uncertainty. But one thing is certain, they never back down. And, in difficult times, forging on and doing what must be done is already superhuman.”
Thirty-nine resilience champions in six major categories were honored last December 15 at the virtual awards ceremony. The Edward S. Go Award, inspired by HARI’s late chairman of the board, was presented to the dealerships that have proven their mettle in all key areas of the business: Sales, After Sales, Marketing, Parts, and Customer Relations. Chairman Go, who passed away on August this year, was admired and respected for his keen business savvy and, more importantly, for his firm stand on ethical practice as the key to business sustainability.
Following is the roster of awardees:
Edward S. Go Award
Champion: Hyundai Alabang Muntinlupa
First Runner Up: Hyundai Commonwealth Avenue
Second Runner Up: Hyundai Dumaguete Negros Oriental
Department Awards
Resilience Award for Customer Relations Management
Hyundai Cebu North
Hyundai Batangas City
Hyundai Dagupan Pangasinan
Hyundai La Union
Resilience Award for Parts Operations
Hyundai Commonwealth Avenue
Hyundai E. Rodriguez
Hyundai Baliwag Bulacan
Hyundai Pagsanjan Laguna
Resilience Award for Marketing
Hyundai Alabang Muntinlupa
Hyundai Cebu North
Hyundai Cebu South
Hyundai Cabanatuan City
Hyundai Cagayan de Oro
Hyundai Naga City
Hyundai Lipa Batangas
Hyundai Tacloban Leyte
Hyundai Dumaguete Negros Oriental
Resilience Award for After Sales
Hyundai Alabang Muntinlupa
Hyundai Las Piñas
Hyundai Dagupan Pangasinan
Hyundai Pagsanjan Laguna
Resilience Award for Sales
Hyundai Commonwealth Avenue
Hyundai Las Piñas
Hyundai Naga City
Hyundai Dumaguete Negros Oriental
Special Awards
The Guardians of GPS award recognizes the dealerships who have excellently implemented Hyundai’s Guidelines for Protection and Safety (GPS) in their daily operations.
Winners
Hyundai Cabanatuan City
Hyundai Biñan Laguna
Hyundai Baliwag Bulacan
The Fleet Sales Champion Award celebrates exemplary teamwork in closing the biggest fleet sales in 2020-2021:
Winners
Hyundai Alabang Muntinlupa
Hyundai Pasig City
Hyundai Biñan Laguna
Hyundai Pagsanjan Laguna
The Service Caravan King is the dealership that has consistently taken the Hyundai ownership experience of “right care, everywhere” from the dealership to the customer’s doorstep.
Winners
Hyundai Commonwealth Avenue
Hyundai Cagayan de Oro
Hyundai Santiago City
Hyundai Tagbilaran Bohol
To close the event, Ms. Agudo emphasized, “After 20 years of operation in the Philippines, it gladdens the heart to see how the HARI Dealership Family has matured and toughened up in the bold and innovative spirit of our brand. Congratulations to our resiliency champions! Truly, Hyundai heroes in the New Normal!”
