Hyundai PH honors the New Normal Champions of the PC Dealership Network

Hyundai Asia Resources, Inc. (HARI), the country’s official distributor of Hyundai passenger cars, capped its 20th year celebration with the Hyundai Dealer Resiliency Awards for Passenger Cars.  

Aware of the numerous challenges that its dealership fortress has and continues to face in these challenging times, dubbed the New Normal, HARI tailored this recognition to celebrate the dealership teams that have shown outstanding courage, determination, and creativity to meet, if not exceed, their targets despite the odds of conducting business from January 2020 to September 2021, the Year of the Resilient. 

In her message of congratulations, HARI President and CEO Ma. Fe Perez-Agudo said, “Not all heroes fly around in capes. And they come in all shapes and sizes. They even feel afraid and sometimes stumble in all this uncertainty. But one thing is certain, they never back down. And, in difficult times, forging on and doing what must be done is already superhuman.” 

Thirty-nine resilience champions in six major categories were honored last December 15 at the virtual awards ceremony. The Edward S. Go Award, inspired by HARI’s late chairman of the board, was presented to the dealerships that have proven their mettle in all key areas of the business: Sales, After Sales, Marketing, Parts, and Customer Relations. Chairman Go, who passed away on August this year, was admired and respected for his keen business savvy and, more importantly, for his firm stand on ethical practice as the key to business sustainability.  

Following is the roster of awardees: 

Edward S. Go Award  

Champion: Hyundai Alabang Muntinlupa 

First Runner Up: Hyundai Commonwealth Avenue 

Second Runner Up: Hyundai Dumaguete Negros Oriental 

Department Awards 

Resilience Award for Customer Relations Management  

Hyundai Cebu North 

Hyundai Batangas City 

Hyundai Dagupan Pangasinan 

Hyundai La Union 

Resilience Award for Parts Operations  

Hyundai Commonwealth Avenue 

Hyundai E. Rodriguez 

Hyundai Baliwag Bulacan 

Hyundai Pagsanjan Laguna 

Resilience Award for Marketing  

Hyundai Alabang Muntinlupa 

Hyundai Cebu North 

Hyundai Cebu South 

Hyundai Cabanatuan City 

Hyundai Cagayan de Oro 

Hyundai Naga City 

Hyundai Lipa Batangas 

Hyundai Tacloban Leyte 

Hyundai Dumaguete Negros Oriental 

Resilience Award for After Sales  

Hyundai Alabang Muntinlupa 

Hyundai Las Piñas 

Hyundai Dagupan Pangasinan 

Hyundai Pagsanjan Laguna 

Resilience Award for Sales  

Hyundai Commonwealth Avenue 

Hyundai Las Piñas 

Hyundai Naga City 

Hyundai Dumaguete Negros Oriental 

Special Awards 

The Guardians of GPS award recognizes the dealerships who have excellently implemented Hyundai’s Guidelines for Protection and Safety (GPS) in their daily operations.  

Winners 

Hyundai Cabanatuan City 

Hyundai Biñan Laguna 

Hyundai Baliwag Bulacan 

The Fleet Sales Champion Award celebrates exemplary teamwork in closing the biggest fleet sales in 2020-2021: 

Winners 

Hyundai Alabang Muntinlupa 

Hyundai Pasig City 

Hyundai Biñan Laguna 

Hyundai Pagsanjan Laguna  

The Service Caravan King is the dealership that has consistently taken the Hyundai ownership experience of “right care, everywhere” from the dealership to the customer’s doorstep. 

Winners 

Hyundai Commonwealth Avenue 

Hyundai Cagayan de Oro 

Hyundai Santiago City 

Hyundai Tagbilaran Bohol 

To close the event, Ms. Agudo emphasized, “After 20 years of operation in the Philippines, it gladdens the heart to see how the HARI Dealership Family has matured and toughened up in the bold and innovative spirit of our brand. Congratulations to our resiliency champions! Truly, Hyundai heroes in the New Normal!” 

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