China remains undisputed as the world’s largest automobile market both in terms of supply and demand. The China Association of Automobile Manufacturers (CAAM) projects local automobile sales to grow by 5.4%, or 27.5 million units in 2022. Of these, the sale of new energy vehicles is expected to grow by 47% or 5 million units.
Against this upbeat landscape, Changan International Corporation (CIC), counted among China’s Top 4 homegrown auto manufacturers, and one of the world’s top 15 automakers with cumulative sales of 2.3-M units or 15% growth in 2021, steps into 2022 with a bold and spirited stance.
In January-February 2022, Changan brand ranked No. 1 among China’s Top 10 homegrown auto brands in terms of passenger car sales, having sold .22 M of the 1.6 M units sold in China alone. While in terms of overall domestic sales, Changan placed second in the roster of top China auto groups, cornering .33 M of the 2.2 M total units sold in that same period.
Said achievements in sales reflects growing customer satisfaction with the brand. The 2021 JD Power China New Vehicle Initial Quality Study (IQS) ranked Changan No. 1 in new vehicle quality across all other Chinese brands, and No. 7 among mainstream joint venture global brands, including the luxury brands that are currently sold in China.
This is the second time Changan topped the JD Power China IQS; the first was in 2018.
As early as 2017, CIC was cited by the State Administration of Quality Supervision, Inspection and Quarantine Defective Products Management Center for having the lowest ratio of customer complaints among the country’s joint venture and imported auto brands.
With an honored business tradition of over a century and a half and a solid foundation in research and development (R&D), Changan stands out in its consistent pursuit of vehicle quality.
CIC allots around 5% of its annual sales revenue to R&D and has established a global network that spans four continents manned by a staff of 80,000 from 18 countries: four in China for vehicle engineering top-billed by the 666,667-square-meter Changan Automobile Global R&D Center in Chongquing; one in Yokohama, Japan for interior design; another in Turin, Italy for exterior styling; still another in Birmingham, UK for advanced engine design; and in Detroit, USA for chassis design and autonomous driving technologies.
CIC is also a pioneer in the mass production of electric vehicles in China.
“China brand vehicles are improving in reputation, quality, and eco-friendliness by leaps and bounds—around 10% every year,” noted Changan Motor Philippines, Inc. (CMPI) President and CEO Ma. Fe Perez Agudo. “And we are proud of having brought Changan into the country –a formidable contender that is already making waves especially among young, upward-moving Filipinos with an appetite for affordable, value-laden lifestyle vehicles.”
Since its launch in 2020, CMPI introduced five of the brand’s top-sellers: the Alsvin subcompact sedan, the CS35 Plus subcompact SUV, the CS75 Plus compact SUV, the seven-seater CS95 SUV, and the fully electric Eado EV 460.
In March this year, CMPI introduced the New Changan CS35 Plus with upgraded features headlined by its advanced “Safe-Tech” safety and protection system.
Catch Changan’s latest model line-up headlined by the New CS35 Plus at the Changan Limitless Pavilion at the Manila International Auto Show at the World Trade Center on April 7 to 10, 2022.
