BMW Motorrad set to open its biggest dealership in the Philippines

BMW Motorrad is about to expand its footprint in the Philippines with the imminent opening of its largest dealership yet. 

Located in Pampanga, the newest and biggest BMW Motorrad dealership is set to open in August – and we got a preview of the dealership even before pieces of furniture, the staff, and BMW bikes have settled in.

The BMW Pampanga Premier Motorrad dealership is under the Laus Group, which also owns Pampanga Premier Cars BMW. It’s situated in the same complex along Jose Abad Santos Avenue in San Fernando City, with the Premier Motorrad dealership right behind the showroom for BMW vehicles.

The BMW Pampanga Premier Motorrad dealership is hard to miss, as the facade is decorated with the brand’s iconic “Make Life A Ride” motto.

“Through this dealership facility, we will be able to showcase and display more products of Motorrad and accommodate additional units for servicing. Finally, our vision of how we wanted Premier Motorrad to be will come into fruition,” says Executive Director of LausGroup of Companies, Diorella Laus, during the dealership’s groundbreaking ceremony.

Even without the final touches to the dealership, the new BMW Pampanga Premier Motorrad dealership carries the current airy BMW showroom styling that’s full of Earth tones and choice lighting elements. The premium German motorcycles will be highlighted in the 13-unit gallery inside the 679-square-meter facility, which also houses a lounge and cafe area for patrons and potential customers. 

The showroom also comes with a second floor for gears and other BMW lifestyle items that are available for purchase, as well as two hand-over bays for new and existing customers alike.

BMW Motorrad owners from Central Luzon – and even those coming from provinces further north – will also be able to have their bikes serviced at the upcoming dealership. It has a service area that can service up to six bikes at a time.

The BMW Pampanga Premier Motorrad dealership is set to open on August 17, 2022, which coincides with the birth date of the late Levi Laus.

“As our longest-standing partner, LausGroup, begins the construction of its new BMW Motorrad facility, we are further strengthening the brand’s foothold. The growth of the premium motorcycle segment in the industry has prompted us to bring forth the thrill of BMW Motorrad and, of course, our commitment to make the best service more accessible to the market. The new establishment will offer the entire North Luzon region a one-stop shop to cater to their BMW Motorrad needs,” says SMC Asia Car Distributors Corp. President, Spencer Yu.

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