Isuzu Philippines Corporation (IPC), one of the pioneer providers of modern public utility vehicles (PUV) in the country, presented its new PUV Class 2 design to Department of Transportation (DOTr) and Land Transportation Franchising and Regulatory Board (LTFRB) at LTFRB NCR Office last April 28, 2023.
The event was well attended by DOTr Secretary Jaime Bautista, LTFRB Chairman Atty. Teofilo Guadiz III, CESE LTFRB Regional Director II – NCR Atty. Zona Russet Tamayo and Pasang Masda Jeepney Transport Service Corp. President Roberto “Ka-Obet” Martin. On the other hand, Isuzu Philippines was led by its Vice President for Sales Yasuhiko Oyama, Yuchengco Group Head Johnny Fetalvero and Del Monte Motor Works Inc Executive Vice President – Don Morales. Also in attendance were numerous transport cooperatives, suppliers and banks partners.
Integrating the needs of the driver and commuters into the new body design, the new Isuzu PUV now has two side doors for the driver and front passenger, just like the old Jeepneys. Aligned with the updated Philippine National Standard (PNS) Guidelines for Class 2 PUV, the new redesigned panoramic windows, cushioned seats, and new luggage compartments are all designed for the convenience of passengers. As basic parts of the modern PUV, its features also included GPS unit, Automated Payment System, Built-in Monitor and Digital Signboards to name a few. All these features help elevate the commuting experience of Filipinos.
During his speech, Ka-Obet shared to his fellow transport cooperatives the advantages of modernizing their fleet with a reliable brand like Isuzu, “Our chosen PUVs will be our workhorse for decades, so we need a PUV that is durable and can give reassurance to the safety and convenience of our drivers and passengers.”
Pasang Masda’s strong commitment to uplifting the quality of public transportation has led them to organizing this movement towards modernizing and continuously improving their fleet. Pasang Masda’s fleet only comprised of Isuzu PUVs. They are planning to add more of these newly designed PUVs to their fleet which will be utilized on additional routes within the Metro.
“We all love our old jeepneys due to its durability and reliability, and today, we are providing you the same core values plus more. With the new Isuzu PUV you don’t just get durability, reliability, and fuel efficiency but also an elevated comfort and convenience,” said VP Oyama.
To complete the package, IPC also offers an extensive aftersales support. With its 48 outlets nationwide which are all capable of servicing light to heavy-duty trucks and nationwide parts availability, transport cooperatives will not have to worry about vehicle maintenance and operation downtime. At Isuzu, their purchase is just the beginning of a long-term partnership because IPC together with its dealers makes sure that transport cooperatives will get the most out of their Isuzu PUV.
Follow Isuzu Philippines’ official Facebook page at to get regular updates on the Isuzu brand.
