For the first time in 61 years, the Gilas Pilipinas Men’s Basketball Team won gold at the 19th Asian Games after showcasing its strength and determination against Jordan last Oct. 6.
The grit displayed by the Gilas Pilipinas team is what Yamaha Motor Philippines Inc. (Yamaha) looks for when it comes to embodying the potential of many Filipinos and rising to every challenge. And so, the motoring company partnered with the Samahang Basketbol ng Pilipinas (SBP) to be the official lifestyle motorcycle of the Gilas Pilipinas team, starting with its new scooter Mio Gear.
“As we all know, Mio Gear is all about helping Filipinos show their toughness every day, no matter the situation they are in and that’s the reason why we partnered with Gilas Pilipinas because we feel their hardship as well in terms of showing their great potential and every time they play their games,” said Yamaha marketing section manager Toni Acueta at the Yamaha Toughfest at the Park Inn by Radisson North EDSA in Quezon City.
AN UNBREAKABLE LIFESTYLE
Yamaha’s partnership with Gilas Pilipinas comes at the height of the former’s “Play Your Tough” campaign and promotion of its new Mio Gear.
An urban scooter built to be both functional and resilient, the Mio Gear helps riders conquer the streets of the Philippines with its unique blend of style, convenience, and utility.
“We’ve been in different places in Manila, Cebu, and even as far as Mindanao to show everybody that no matter what the circumstances they face every day, we are here as a motorcycle brand pushing you to your limits, to always play your tough,” Acuesta said.
Yamaha’s “Play Your Tough” campaign encourages clients to rise above challenges, master the hustle, and forge their way into an “unbreakable” lifestyle.
“That’s the reason we’re here. To show everybody that riding a motorcycle is a lifestyle. We’re not just here to bring you from Point A to Point B but we’re also providing you the best lifestyle experience riding our Yamaha motorcycle,” Acuesta added.
Joining Yamaha during the momentous occasion were Gilas Pilipinas players Chris Newsome, CJ Perez, and Calvin Oftana, along with assistant coach Richard del Rosario who expressed his gratitude for Yamaha for its unwavering support since the 2023 FIBA World Cup.
“Yamaha has been supporting Gilas Pilipinas when times were tough and now it’s only fitting that you celebrate with Gilas Pilipinas now that times are great,” he said.
As the official lifestyle motorcycle of Gilas Pilipinas, Yamaha has been passionate about supporting Filipinos, specifically local athletes.
For Yamaha, its partnership with Gilas Pilipinas goes beyond ad placements, as it sees how the team embodies the characteristics of its “Play Your Tough” campaign, especially that of pushing oneself beyond one’s limits to achieve greatness.
“This partnership can really go a long way,” Acuesta said. “We have seen that GIlas Pilipinas, no matter the obstacles they have faced from the FIBA World Cup and the Asian Games tournament, have strived to overcome everything that has gone against their way.”
“Now, after 61 years, they have achieved gold in the Asian Games. That’s what toughness is all about,” he added.
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