FOTON 2023 truck sales rocket over 2022, Thunder pickup sales more than double

Thanks to a combination of factors led by the ever-growing public awareness about FOTON and its high-value, feature-packed line of dependable commercial vehicles, sales of one of the country’s most robust commercial vehicle brands grew strongly in 2023 compared to 2022. 

FOTON’s sales growth last year more than matched the total industry growth, which averaged 30 percent over the course of last year. It also brings FOTON Philippines on track for achieving, or even surpassing, its sales targets for 2024. 

Thunder 4×2 AT Sports

The strong growth reflects the high demand for the company’s extensive lineup of commercial vehicles, led by the Thunder pickup, the Transvan and Traveller vans, the newly launched Harabas Miler light commercial vehicle (LCV), as well as FOTON’s light-duty and heavy-duty trucks. 

“We are proud to be able to offer the performance, specifications, and of course, the right prices, that Filipino business owners are looking for,” said FOTON Philippines General Manager Levy Santos. 

Harabas Miler MVP

“Entrepreneurs, fleet users, and families alike need reliable, safe yet affordable mobility and we have the right mix of value-packed light and heavy-duty trucks with the power, economy, and reliability to suit any need or budget,” Santos added.     

Leading the sales charge is the all-new and upsized FOTON Thunder pickup, whose sales more than doubled in 2023 compared to the previous year. Road trip-loving Filipinos also flocked to the large and spacious Traveller vans, whose sales experienced a substantial 28 percent jump in 2023 compared to 2022. Aside from private and business users, both the Traveller and Transvan are likewise widely purchased by local government units.  

Traveller X
Traveller E

FOTON’s light-duty trucks have consistently been selling well and are a favorite of global logistics companies while the huge heavy-duty trucks are some of the most sought-after ones by the leading trucking companies from Luzon, Visayas, and Mindanao.

Building on its strengths year on year for the last 17 years and counting, FOTON Philippines has established itself as one of the bestselling automotive brands in the country and a leader in the commercial vehicle industry. Its line-up of passenger vehicles, modern public transport, light-, medium-, heavy-duty trucks, and heavy equipment has helped them forge partnerships with huge local, regional, and multinational companies like J&T Express, Shopee Philippines, YTO Express, Coca-Cola, Arrow Go Express, GoGo Xpress, San Jose Del Monte Transport Cooperative, and even various provincial and local government units.

For inquiries, call your nearest FOTON dealer or sales hotline at 0999-999-9998. You may also explore and reach FOTON PH on various digital platforms via

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