The rain came but thankfully was brief and failed to dampen the festive mood. Then the cloulds cleared and sunlight broke through. And the festivities began.
Chery Auto Philippines (CAP) started the year by holding an event to connect and show appreciation to the Chery car owners through the Chery Car Club Connect: Grand Eyeball and Thanksgiving Party.
The banchetto-themed celebration was held late last month at the roof deck of the Home Depot car park building in Ortigas—a setting made famous by its Instagram-worthy backdrop of gleaming high-rise buildings in the Ortigas CBD. The equally sparkling Chery Tiggo vehicles of the car owners were parked at the roof deck and surrounded the whole parking area. Chery car owners were treated to an afternoon of good food, good company, good music, and lots of camaraderie. It was a reunion of all Chery owners from the previous Tiggo 2 to Tiggo 8 models all the way to the current Tiggo “PRO” models—and it was truly a sight to see and an experience to behold.
“This gathering is one of our ways to strengthen our bond and continuously make you feel that Chery is not just a brand. It is a family you belong to,” Chery Auto Philippines Managing Director Froilan Dytianquin said.
Through the years, the Chery Car Club Connect has become an avenue for customers to build stronger relationships within the Chery community and discover brand updates and plans. During the event, car owners confidently shared their great experiences and how satisfied they are with Chery’s performance and the aftersales support that they are receiving.
Tiggo 7 Pro owner Vin De Vera described the convenience and overall ownership satisfaction in driving his 2021 Tiggo 7 PRO, emphasizing its innovative features.
This is not the first time Chery Auto PH held an event with its customers. They also had a Chery Car Club Connect event last September. And in November 2021, I was able to be part of a Chery Tiggo owners ride and drive that began from Metro Manila all the way to Ayala Greenfield Golf and Leisure Club in Calamba, Laguna. The dates and venues may have been differecnt, but the fun and camaraderie remained the same.
“We are grateful for your continuous support and we hope to spend more moments like this with you in the coming years,” Dytianquin added.
Chery Auto PH is adopting a more aggressive approach to cement a good customer-brand relationship. CAP has expressed its intention to boost interactions and encouraged Chery owners to download the Chery mobile app, where exclusive updates and perks will be posted.