Brennan Singson Lim is the young Deputy CEO of Legado Motors, Inc. and Dongfeng Motors in the Philippines, a company that has made significant strides in the automotive industry over the past six months.
Brennan’s family’s aspirations to serve the Philippine motoring public began long ago when they started out as a common carrier providing long-distance transportation for the commuting public travelling to the North with their iconic Partas buses. One can say that it’s what started the family‘s tradition of providing high-quality mobility to thousands of Filipinos.
It is in this same light that they ventured and established Legado Motors Inc. a few years ago to serve another aspect of the transportation needs of the Filipino public. In a way, they have been fortunate to see how serving various sectors of society and meeting their needs have given them the opportunity to connect and help uplift their lives, despite the difficulties of distance.
That is why when the youthful Brennan had the opportunity to distribute cars for owner-drivers, he was truly excited. And to be able to provide affordable yet very well-equipped Dongfeng vehicles for a car enthusiast like himself, he could not control his excitement to do his best to share this with our Filipino motoring public.
Dongfeng Motors, a brand that resonates, with quality, innovation, and excellence, has quickly established itself as a formidable player in the competitive Philippine market.
This endeavor is a testament to the vision and leadership of Legado Motors’ founder, Brennan’s randfather Governor Luis Chavit Singson, and the dedication of the company’s current leader, Brennan’s father, Wilbert Lim.
In just half a year, Legado Motors Corporation and Dongfeng Motors Philippines have achieved remarkable milestones and accomplishments. They have successfully launched an impressive lineup of vehicles that combine cutting-edge technology with sleek design, catering to the diverse needs and preferences of Filipino consumers.
Their commitment to providing top-notch customer service and building strong relationships with their clients has proven instrumental in gaining trust and loyalty in this market. Moreover, their focus on sustainability and environmental responsibility has not gone unnoticed.
Dongfeng Motors has been at the forefront of promoting eco-friendly practices in the automotive sector, demonstrating their dedication to a greener and more sustainable future.
As a family-owned company, Legado Motors Corporation values integrity, transparency, and community engagement. They see themselves not just as a business entity, but as a responsible corporate citizen that contributes positively to society.
Milestones, and achievements of Dongfeng Motors in the Philippines in the past 6 months
Strategic market penetration efforts
Within just six months of operations, Dongfeng Motors has successfully penetrated the Philippine market, established a strong presence, and gained traction among consumers.
Various product launches
They have launched a diverse range of vehicles, from sedans to SUVs and electric vehicles, showcasing their commitment in providing options that cater to various customer segments.
Sales performance
Despite being a new player in the industry, their sales performance has exceeded expectations, demonstrating the market’s positive reception of the Dongfeng Motors brand.
Dealer network expansion
Dongfeng Motors have expanded its dealer network strategically across key locations in the Philippines, ensuring wider accessibility and better service for its customers.
Brand recognition
Through targeted marketing campaigns and brand-building initiatives, Dongfeng Motors has steadily gained recognition and recall in the minds of consumers as a reliable and innovative automotive brand.
For customer satisfaction
Their focus on customer service and satisfaction has resulted in high levels of customer loyalty and positive feedback, reinforcing their reputation for quality and excellence. These milestones are a testament to the hard work, dedication, and vision of the entire Team Dongfeng Motors, as well as the support of their valued customers and partners.
They are grateful for the trust placed in them and remain committed to further elevating their performance and offerings in the months and years ahead.
Recently, Dongfeng Motors marked an exciting chapter as they unveiled four new and innovative models, expanding their product portfolio to a total of seven models.
This move highlights their aggressive growth strategy and unyielding confidence in their brand.
Dongfeng Motors Philippines is proud to be one of the select few brands in the market offering consumers a wide array of engine and body types to choose from, catering to individual preferences like never before.
Their lineup now includes: full electric vehicles, hybrid vehicles, internal combustion engine (ICE) cars with gasoline or diesel engines—all crafted with exceptional quality and precision, showcasing their commitment to becoming a customer-centric brand that provides options for every need and preference.
And lastly, in their pursuit of achieving their business objectives and solidifying their position in the Philippine automotive landscape.
“We are committed to delivering excellence, in both products and services, ensuring that every interaction with our brand is a memorable and positive one. I am truly excited to present these new models and to see how they further cement Dongfeng Motors as a leading automotive brand in the Philippines,” declared Brennan Lim.
The Dongfeng brand is well and truly on its way to becoming everyone’s new “Friend on the Road.”