Porsche has achieved exceptional results in the 2024 J.D. Power studies, securing top positions in both the Initial Quality Study (IQS) and the Automotive Performance, Execution and Layout (APEAL) Study. The brand has been named the leading premium brand in overall initial quality and has also been recognized as the most appealing premium brand.
In the J.D. Power 2024 U.S. Automotive Performance, Execution and Layout (APEAL) Study, Porsche scored 891 out of 1,000 points, surpassing the premium brand average of 870. The Porsche 911 achieved the highest score within the portfolio at 903, and the Taycan was awarded the best-in-class title in the Upper Mid-Size Premium Segment for the second consecutive year.
Additionally, Porsche topped the J.D. Power Initial Quality Study (IQS) in the premium segment. The IQS, which surveys around 100,000 new car owners in the U.S. regarding 227 potential quality issues across ten categories, reflects Porsche’s commitment to delivering high-quality vehicles with outstanding initial performance.
Christian Friedl, Vice President of Corporate Quality at Porsche, expressed his satisfaction with the results, stating, “We are very pleased with the top ranking in the quality study and the positive feedback from our customers. This success reflects the dedication and teamwork of the entire Porsche team.”
Timo Resch, President and CEO of Porsche Cars North America, Inc., added, “The emotional connection to every car and every experience is crucial, and we are grateful to our customers for their continued high ratings. These accolades are the result of our ongoing commitment to delivering exceptional Porsche experiences.”
J.D. Power is a leading global expert in consumer insights, advisory services, and data analytics. Renowned for its innovative use of big data, artificial intelligence (AI), and sophisticated algorithmic modeling, J.D. Power delivers in-depth understanding of consumer behavior. For more than 50 years, the organization has provided essential industry intelligence on how customers interact with brands and products. Top businesses across various sectors rely on J.D. Power’s expertise to guide their customer engagement strategies.
Porsche’s achievements in both the Initial Quality Study and the APEAL Study underscore its dedication to quality, performance, and customer satisfaction.
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