Motor Image Pilipinas Inc. (MIPI), the exclusive distributor of Subaru vehicles in the Philippines, is expanding its reach in Northern Luzon. The company has appointed Elite Motors Commercial Inc. (EMCI) as its authorized dealer in Pampanga, strengthening Subaru’s presence in the region and providing enhanced customer service and accessibility to Subaru enthusiasts in the area.
The upcoming Subaru dealership is set to open in Angeles City, a highly urbanized and one of the most economically progressive cities in the province of Pampanga. A city that is conveniently connected to metro manila and other major cities of Pampanga.
MIPI and EMCI held their groundbreaking ceremony at their new location at Angeles City Pampanga on November 19, 2024. The Subaru Pampanga will cater the new 3S (Sales, Spare parts and Service) facility and the showroom will have five cars on display and five work bay station Construction is set to finish by mid of February 2025.
“As we complete our preparations, the relocation underscores our dedication on meeting the evolving needs and interests of our existing and potential customers. Our brand expansion with Motor Image Pilipinas will extend our product line-up to our customers while maintaining our thrust to provide them reliable products and services. Subaru, as we all know are all made in Japan and the US. The reliability and its origins make Subaru an industry leader in providing quality products which will complement to our existing offerings.” said Edward Canonizado, President of Elite Motors Commercial Inc.
EMCI was founded in 2022 and has been in the premium motorcycle business in the Northern part of the country. They are also one of the emerging conglomerates in the north with various interests in retail and real estate. The President of Elite, Mr. Edward Canonizado, has also been in the premium automotive aftermarket industry. His wife and business partner, Ms. Sonia Canonizado is an expert in product management—spearheading Addessa which became one of the Top 10 major suppliers in the market. Their hands-on approach makes Elite Motors’ dynamics effective in providing exemplary customer service & retail.
“Elite Motors has built their strong relationship with their clients from Pangasinan and Pampanga. We believe that with their expertise and exceptional Aftersales service will assure our Subaru customers that we are here to make your Subaru journey a seamless and convenient experience. The appointment of EMCI marks the start of our expansion in the North, not just in Pampanga but we have also appointed them various strategic locations in the region which will all start also by 2025 and 2026” said Karl Castillo, Country Manager of Motor Image Pilipinas Inc.
MIPI marks a new milestone in expanding footprint and accessibility to its market. Through the establishment of Subaru Pampanga, MIPI and EMCI will ensure to deliver outstanding products and services to its esteemed customers in the Northern region. Subaru caters to career-driven individuals who prefer calm city driving as well as those who explore vibrant lifestyles.
Catch our display on the following dates:
Roadshow Schedule:
- Service Caravan at Marquee Mall located in Angeles, Pampanga on November 24 – 30, 2024
- Mall display at SM City Clark Pampanga at Manuel A. Roxas Hwy, Clark Freeport, Angeles, Pampanga on December 01 – 31, 2024.
Schedule a test drive appointment, by visiting the Subaru Pampanga official FB page: https://www.facebook.com/profile.php?id=61568521280416 or reach us through our mobile 0917 504 8855
Subaru Showroom Locations:
LUZON
- Subaru Greenhills – 187 EDSA Greenhills, San Juan, Metro Manila 1503, Philippines
- Subaru Manila Bay – Lot 39 Block 2, Bradco Avenue, Aseana City, Paranaque, Metro Manila, 1702 Philippines
- Subaru Global City – Dusit D2 Hotel and Residences, McKinley Parkway, Bonifacio Global City, Taguig City
- Subaru Alabang – CTP Asean Tower Building, Block 3, Lot 2, Asean Drive, Spectrum District, Filinvest City, Alabang, Muntinlupa City
- Subaru Cavite – Casa Bellissima Aguinaldo Highway, Brgy. Anabu I-D Imus City, Cavite
- Subaru Pampanga – MacArthur Angeles City, Pampanga (Construction on-going)
VISAYAS
- Subaru Cebu – A.S. Fortuna St., Mandaue City, Cebu 6014, Philippines
- Subaru Iloilo – MacArthur Highway, Jaro District, Iloilo City 5000, Philippines
- Subaru Bacolod – Corner Villa Valderrama Subd., Lacson Street. Bacolod City
MINDANAO
- Subaru Cagayan de Oro – KM.3, National Highway, Cagayan De Oro City, Misamis Oriental, 9000 Philippines
- Subaru Davao – Km 7, West Insular Village, Lanang, Davao City 8000, Philippines
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