Everyone likes a good comeback story. We cheered for Michael Jordan’s return to the Chicago Bulls that resulted in 3 more NBA Championships for the team. Robert Downey Jr.’s Iron Man paved the way not only for his return to the A-list of Hollywood, but the whole Marvel Cinematic Universe as well. Locally, we have Chery Auto who made a triumphant comeback in the Philippine market in 2019 as Chery Auto Philippines (CAP).
Chery has partnered up with United Asia Automotive Group, Inc (UAAGI) this time and taps on the latter’s 25 years of experience in the local automotive industry to get more Chery cars into garages all over the country. Fast forward to 2024 and the market has been saturated with more brands and more cars. CAP continues offering the latest innovative vehicles – but every other brand does that too. So how can they stand out in this convoluted carscape? Cars can only do so much talking that’s why CAP, together with UAAGI, have taken complementaries to another level.
Premium Preserv
Chery Auto Philippines makes car ownership easier and worry-free with this suite of guarantees. You can focus on your drives and adventures while letting Chery take over the minute details of the car. This “10-5-3-3 Protection” is Chery’s flagship guarantee that is already included in the sticker price. This features their 10-year or 1-million kilometer engine warranty and 5-year or 150,000km vehicle warranty. There’s also 3-years of FREE Preventive Maintenance Service (PMS) that includes oil changes, as well as filters, brake fluid, transmission oil, complete car check-up, and computerized scan of the engine, transmission, suspension, brakes, and electronics depending on the recommended PMS interval of the vehicle for 3 years.
The Last 3 in their Protection program refers to Chery’s 3-year FREE 24/7 Roadside Assistance. This includes not only towing but also minor onsite repairs and even crane services if necessary. Unique to this program are the Roadside Emergency Tracker Assistance, Cashless Fully Indemnified Coverage, Rapid Response Team, and even hotel accommodation, directory assistance (LTO, MMDA, PNP, legal), hospital and ambulances in key cities, as well as traffic condition and road updates in Metro Manila.
Parts guarantee
Chery won’t let you go to your FB group to ask which dealership has complete parts for your car’s PMS. CAP and UAAGI assures you that all 19 Chery dealerships nationwide can cater to your car’s needs may it be PMS parts, fast-moving parts, or collision panels. From tiny rubber seals and O-rings to roof linings, engine and transmission assemblies – Chery has them all in stock at its central parts depot ready to be delivered at your nearest Chery dealership.
Beyond showroom hospitality
Chery’s care for their customers goes beyond the showroom floor. Aside from the 24/7 Emergency Roadside Assistance, there are more ways they are looking after you. This includes the EC Mobile Program where they will service your car in the comfort of your own home. They can do onsite PMS as well as select minor, major, and electrical repairs.
There’s also the Chery Auto PH App that’s available for both iOS and Android users. You can check out their cars, compare vehicles and specs, request for quotations, request and schedule a test drive, book an appointment for PMS or repair, and even order spare parts. Of course all of this can be done at the comfort of your own home or office.
Connections matter
Simple milestones are important to us, more so to a group of like-minded (or similar-branded) individuals. But it’s rare for a brand itself to dip their toes into the party. Well Chery separates itself from the others by not only going to their customers beyond the showroom, but reaching out to them in a casual manner too.
Aside from seeing them in their mall displays and major car shows, Chery Auto Philippines can be seen celebrating with the people who are supporting them. In 2022, they drove south together with various Chery Tiggo Clubs to commemorate their third year in the Philippines. Then in February of this year, they held a Grand Thanksgiving Party in Ortigas with all Chery owners who could attend for a day of good food, music, and fun.
It’s not all brand to customer relationship too. Just last year for their 4th anniversary, Chery Auto Philippines decided to help the fishermen in Bulacan and do a feeding program to those in need in Manila. Food packs were given to the children and elderly of the Missionaries of the Poor, the fire victims in San Andres Manila, and the prisoners in Malabon, Las Piñas, and Mandaluyong.
Lastly, they are also focused on improving their own personnel. They recently held a Skills Olympics where technicians from different dealerships go against each other. It emphasizes their ethos of “Fix It Right the First Time” as well as to impart the importance of customer satisfaction to the technicians and spare parts representatives nationwide. With an activity like this, it only ensures that the same great quality of Chery is consistent from one dealership to another.
A formidable lineup
Of course, the cars have to do some talking as well and the latest lineup of Chery Auto Philippines is very formidable. They are breaking the norm in features expected in their price points, as well as offering something innovative in each segment. The new Tiggo 2 Pro, for example, starts at only PHP 738,000. For that price it already comes with Wireless Apple CarPlay and Android Auto as standard, along with Rear Sensors and a Rear Camera. It’s also available with Push Start Button and a Wireless Charger for the higher trim.
The same trend can be seen with its bigger brother Tiggo 5X Pro that has Electronic Parking Brake, Tire Pressure Monitoring System, and Cruise Control for PHP 940,000. This trend of premium features for the price point continues up to their flagship Tiggo 8 Pro line.
If you’re looking for electrified models, you have a number of options with Chery as well. They have the subcompact Tiggo 5X Pro Hybrid, the compact Tiggo 7 Pro Hybrid, and the mid-size Tiggo 8 Pro Plug-In Hybrid.
What makes them more enticing is that this generation of vehicles from Chery are very safe. Both the Tiggo 7 Pro and Tiggo 8 Pro got 5-star Australasian New Car Assessment Program (ANCAP) ratings which is more strict than our region’s ASEAN NCAP.
Chery Auto Philippines is certainly pampering Filipinos with their diverse and premium lineup. More than the car though, what makes a Chery car enticing is the assurance that not only can you trust your car, you can trust the people behind it. May it be at the comfort of your own home, on the road, or in the showroom, you’re guaranteed that having a Chery will give you a pleasant ownership experience.
