Automobili Lamborghini’s electrification strategy continues its path to success as the company posts its best annual results in 2024, marking the fourth-straight year of record sales.
The brand from Sant’Agata Bolognese in 2024 delivered 10,687 super sports cars and SUVs globally, nearly a 6% increase from the year prior.
Accelerating Lamborghini’s growth is its first High-Performance Electrified Vehicle, the Revuelto. The 1,015-hp V12 hybrid model, captivating customers because of its exceptional performance and bold design, has an order portfolio extending until end-2026.
Alongside the Revuelto, the Huracánalso played a pivotal role in Lamborghini’s performance last year. Currently available in five versions — Sterrato, EVO Spyder, Tecnica, STO, and STJ —the model will foster its success story until the Temerario makes its debut.
For its part, the Urus super sports SUV has become even more compelling with the introduction of a more powerful plug-in hybrid model, the Urus SE.
In the Philippines, Lamborghini’s deliveries of varied Urus and Huracán versions last year were amplified by the arrival of the Revuelto. The introduction of the Urus SE in the first quarter of 2025 is expected to further bolster Lamborghini’s segment-leading position in the country.
Lamborghini in 2024 saw a balanced upward trajectory across the major regions where the brand is present. The Americas led with a 7% growth, or 3,712 vehicles sold. While expansion in Europe, Middle East, and Africa was at 6%, this represented more units with deliveries of 4,227 cars. Also increasing were sales in Asia-Pacific, up by 3% to reach a total of 2,748 vehicles.
“In a period of transformation, we have introduced models that earned the seal of approval, reflecting our commitment to always push boundaries and expectations while focusing on sustainable development,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini.
Winkelmann noted 2024 was a year of continuous growth for Lamborghini folowing the positive trend in the last several years.
“It is an accomplishment that reflects the increasingly strong bond we have with our customers and the growing interest in our brand shown by the new generation,” he said.
