JETOUR Auto Philippines Inc. (JAPI) continues its strong and steady growth in its second year of operations, achieving sales of 1,702 vehicles in 2024. This number represents a 67% year-on-year growth for the JETOUR brand in the country, or 684 units more than 2023 sales of 1,018 units.
Nearly a third of JAPI’s overall sales in 2024, or 32.01%, has been attributed to the market take-up of its first 4×4 SUV, the JETOUR T2. The T2 was introduced in March 2024. Afterwards, the T2 Terminator edition was unveiled at the 9th Philippine International Motor Show last October 2024.
JAPI Managing Director Miguelito Jose credits the company’s all-out initiative to expand and enhance the brand’s presence and market engagement in order to remain top-of-mind in an industry that has been witness to an influx of new global players.
“The year 2024 was all about stepping up our digital and traditional marketing efforts, cross-industry partnerships, sales programs, aftersales, and dealer support systems to complement our current lineup and the introduction of new models,” Mr Jose enumerated. “JETOUR vehicles are in and of themselves designed and engineered to world-class standards. We’re here to ensure that every vehicle becomes an integral part of the Filipino mobility ownership and lifestyle experience,” he added.
The JETOUR T2, in particular, has become the brand’s bestseller because of its all-around, inside-out ruggedness, confidence, strength, and high technology, striking a chord with the rapidly growing market base of Filipino buyers who love to explore the outdoors.
“Expect even bigger, more exciting mobility experiences from JETOUR Auto PH this 2025 with the introduction of hybrid and plug-in hybrid electric vehicles (PHEVs). An exciting lineup of vehicles will be introduced, new dealerships will be added, more tie-ups and partnerships forged, and a series of sales promos and special display events and roadshows will be held. Filipinos will see much more of JETOUR this year,” Mr. Jose declared.
