Toyota Motor Philippines (TMP) has celebrated the achievements of its top-performing dealers, marketing professionals, and service advisors at the annual Toyota Dealer Awards and the Toyota Outstanding Performers in Sales and Service (TOPS) Awards. The event, held during the 2025 Dealer Conference, recognized the best of the best within Toyota’s dealership network, highlighting their excellence in sales, customer satisfaction, and service quality.
Recognizing excellence across business divisions
Among the most prestigious honors of the evening was the President’s Award of Excellence, granted to Toyota dealerships that demonstrated outstanding performance across all aspects of operations.
- Large Business Division: Toyota Marilao, Bulacan, Inc. (TMR) claimed the top award, proving its dominance in service, customer experience, and overall operations. Toyota San Fernando, Pampanga, Inc. and Toyota Pasig followed as the first and second runners-up, respectively.
- Medium Business Division: Toyota Nueva Ecija, Inc. (TNI) secured the top spot, with Toyota Silang, Cavite, Inc. and Toyota North EDSA earning runner-up positions.
- Small Business Division: Toyota Tarlac City (TTA) emerged as the winner, with Toyota Subic, Inc. and Toyota Plaridel, Bulacan following closely behind.
| President’s Award of Excellence | |||
| Champion | 1st Runner-up | 2nd Runner-up | |
| Large Business Division | Toyota Marilao, Bulacan, Inc. | Toyota San Fernando, Pampanga, Inc. | Toyota Pasig |
| Medium Business Division | Toyota Nueva Ecija, Inc. | Toyota Silang, Cavite, Inc. | Toyota North EDSA |
| Small Business Division | Toyota Tarlac City | Toyota Subic, Inc. | Toyota Plaridel, Bulacan |
Each dealership’s success reflected their commitment to Toyota’s core values of quality, reliability, and customer satisfaction. These awards are granted based on a rigorous evaluation of key performance indicators, ensuring that the winners truly embody the highest standards of excellence in the Toyota network.
Special recognition for Customer Service and Business Excellence
In addition to the President’s Award of Excellence, two special awards were given to dealerships that excelled in specific aspects of operations:
- President’s Customer Satisfaction (CS) Cup of Excellence Award – Toyota Nueva Ecija, Inc. was honored for its outstanding commitment to customer service and satisfaction, reinforcing Toyota’s promise of delivering an exceptional ownership experience.
- President’s Value Chain Award – Toyota Marilao, Bulacan, Inc. received this award for demonstrating exceptional synergy across all areas of business, from sales to after-sales service, ensuring a seamless experience for customers.
| President’s CS Cup of Excellence Award |
| Toyota Nueva Ecija, Inc. |
| President’s Value Chain Award |
| Toyota Marilao, Bulacan, Inc. |
During the event, TMP Chairman Alfred Ty emphasized the company’s mission to provide “ever-better products and create happiness,” reinforcing Toyota’s commitment to continuous improvement and customer-first philosophy. “Let us unite our efforts as one Toyota to remain number one in the hearts of every Filipino,” he reminded attendees.
TOPS Awards: Honoring the best in sales and service
The Toyota Outstanding Performers in Sales and Service (TOPS) Awards recognized individual excellence among Toyota’s marketing professionals and service advisors. These professionals play a crucial role in ensuring that customers receive the highest level of service and support, further strengthening Toyota’s leadership in the Philippine automotive industry.
The TOPS Finest Marketing Professional of the Year award was given to Ramil Angelo de Guzman Tantay of Toyota Marilao, Bulacan, Inc. His outstanding contributions in promoting Toyota’s brand, connecting with customers, and driving sales growth set him apart as an industry leader.
In the service category, the TOPS Finest General Job Service Advisor of the Year honor was awarded to Vladimir John Pangilinan Yutuc of Toyota Tarlac City, while the TOPS Finest Body and Paint Service Advisor of the Year was Ma. Precious Claire Perez Castro of Toyota Isabela, Inc. Their dedication to providing top-tier service and ensuring customer satisfaction was instrumental in their recognition.
| TOPS Club Elite Members |
| Richard Taqueban Amanse of Toyota Quezon Avenue, Inc. Janine Eugenio Mendoza of Toyota North EDSA Aldrin Hernandez Garcia of Toyota Marilao, Bulacan, Inc. Ivy Marie Torres Latosquin of Toyota Marilao, Bulacan, Inc. Marvin Balason Aloria of Toyota Batangas City, Inc. |
| TOPS Finest Marketing Professional of the Year |
| Ramil Angelo de Guzman Tantay of Toyota Marilao, Bulacan, Inc. |
| TOPS Finest General Job Service Advisor of the Year |
| Vladimir John Pangilinan Yutuc of Toyota Tarlac City |
| TOPS Finest Body and Paint Service Advisor of the Year |
| Ma. Precious Claire Perez Castro of Toyota Isabela, Inc. |
Looking forward: A bright future for Toyota dealers
The Toyota Dealer Awards and TOPS Awards not only celebrate past achievements but also serve as a platform for inspiring Toyota’s dealer network to strive for even greater excellence in the years ahead. Toyota Motor Philippines remains committed to supporting its dealers through continuous training, technological advancements, and customer engagement strategies.
TMP President Masando Hashimoto reflected on the challenges and triumphs of 2024, stating, “2024 was indeed a year of challenges, and we overcame it all through your hard work and dedication. As we step into 2025, we do so with gratitude for our continuous partnership, and we are very excited for the road ahead.”
The event also acknowledged winners of the Toyota Dealer Achievement Award – Overall Operations, the Toyota Award of Excellence – Operations Performance, and various other special awards, further showcasing Toyota’s appreciation for the hard work and dedication of its dealership network.
A stronger Toyota network for 2025 and beyond
As Toyota Motor Philippines moves forward, its focus remains on enhancing customer experience, promoting sustainability, and maintaining its position as the leading automotive brand in the country. By recognizing and rewarding excellence, Toyota strengthens its dealer network and reinforces its commitment to providing world-class products and services to Filipino customers.
