Suzuki Philippine Inc. (SPH), the pioneer compact car distributor in the country, recorded a year-end performance of 6.3 percent market share in the automotive industry in 2020.
The Ertiga (24 percent of sales), Carry (14 percent of sales), and All-New S-Presso (13 percent of sales) come in as the customers’ favorites, making them Suzuki’s top selling vehicles. The three models make up 50 percent of Suzuki’s total sales for the said year.
With 15,515 units sold last year, Suzuki Philippines ended 2020 with its highest recorded market share in SPH history.
“We in Suzuki Philippines are proud to share this achievement to everyone who supported us and continue to make Suzuki their choice when it comes to automobiles. The past year is proof that we remain relentless in our goal to give the Filipino people quality driving experience. With the new year upon us, we assure our customers that we will continue to be unwavering in our commitment to provide top-quality products and commendable service as we all thrive this 2021,” SPH Vice President and General Manager for Automobile Division Keiichi Suzuki said.
Last year, SPH took to its digital resources to ensure that they are available and within reach to their customers. Launching services such as online auto loan features in their website, online test drive bookings, and virtual showrooms, comfort and efficiency have been the center of Suzuki’s customer service.
It is also during last year when Suzuki has taken its much-anticipated annual Virtual Autofest digitally, making sure that Suzuki fans are still able to experience the excitement of the celebration within the confines of their home.
“Last year posed unexpected turnout of events across different industries, and we are humbled to have been able to thrive and achieve new landmark events including ground breaking ceremonies for dealerships soon to rise and even a virtual opening for a newly-opened dealership in Marikina and Clark. This year, we are ready to provide customers with more options to answer to their expectations in driving in comfort,” Suzuki added.