Toyota Motor Philippines (TMP) recently recognized its top-performing dealers that delivered stellar sales performance and customer service despite the challenges that the entire automotive industry faced last year.
During its annual Dealer Convention, TMP chairman Alfred V. Ty expressed his appreciation for Team Toyota Philippines for assuming its role in economic rebuilding and for allowing Filipinos to move forward from the pandemic.
“This pandemic has really tested our spirits and pushed our limits. Yet, we were able to achieve a record-setting 41.3% market share last year. We emerged from 2020 with many new learnings, reflections and green shoots that we can nurture towards our sustainable growth in 2021 and beyond,” Ty said.
“As the leading automotive company in the Philippines, I believe it is our role and responsibility to take the wheel and help steer the country towards economic recovery. Let me make this appeal to all the members of Team Toyota Philippines: Let us Be the solution. We should not watch from the sidelines. As a market leader, as a pillar of industry and as a partner in nation building we must provide strength and hope for the healing of Filipinos all over,” he added.
For his part, TMP president Atsuhiro Okamoto echoed Ty’s sentiments and challenged the dealers to stay true to Toyota’s mission.
“We have proven ourselves that despite any challenge mankind can experience, we can successfully get through it as one team. The next step is how we can accelerate forward and lead the market towards full recovery. Let us remain adaptive and continue to stay ahead to provide mobility and produce happiness for all,” Okamoto said.
The following dealers received major awards for exemplary performance in dealer operations, sales, customer service, and value chain:
VALUE CHAIN AWARD
- Small business division – Toyota Bataan Inc.
- Medium business division – Toyota Marilao Bulacan Inc.
- Large business division – Toyota Otis Inc.
PRESIDENT’S CS CUP OF EXCELLENCE
- Toyota Marilao, Bulacan
- Toyota Nueva Ecija
PRESIDENT’S AWARD OF EXCELLENCE
- Small business division – Toyota Tarlac
- Medium business division – Toyota Marilao Bulacan Inc.
- Large business division – Toyota San Fernando, Pampanga
With Toyota’s strong performance last year, the company took the top spot in nine key segments. Toyota also managed to achieve a 41.3% overall market share and garnered its 19th consecutive Triple Crown victory. The Triple Crown commended TMP’s leadership in passenger car sales, commercial vehicle sales, and overall sales.