Toyota PH president announces end of 4-year term

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Manny De Los Reyes
Manny De Los Reyes
Manny de los Reyes, motoring editor of as well as its print edition, has been writing about cars since 1995. His life has been deeply intertwined with cars, having cleaned and maintained the family cars as a teenager, operating a paint shop and entering national car shows in college, before joining Nissan after graduation. He handled car brands as a copywriter afterwards. Today, when he's not testing or writing about cars or attending motoring events, he is home reading novels or playing with his shih tzu.

Industry leader Toyota Motor Philippines’ president Satoru Suzuki recently bid farewell to members of the media as he concludes his four-year term as president of the local automotive.

Suzuki’s term lasted from January 2016 to December 2019, and was marked by a strong resurgence of local parts manufacturing, grassroots motorsports and environmental initiatives, as well as the introduction of key global models to the Philippine market.

The formal press announcement of his departure, held last week at the Grand Hyatt Hotel in Bonifacio Global City during the company’s annual media Thanksgiving luncheon, was attended by TMP chairman, Alfred Ty, who led the farewell toast that was joined by over 120 guests from the media.

The latest Toyota Vios in the Vios Racing Festival

“His hands-on leadership approach propelled Toyota to rebound from last year’s tough market conditions, and we are fortunate to have a president who truly led by example,” said chairman Ty before raising his glass to Mr. Suzuki.

Suzuki oversaw the CARS Program participation of TMP with the Philippine government, through the all-new Vios. In 2019 alone, Toyota enjoyed three major launches under his leadership: the Hiace world premiere, Toyota GR Supra, and all-new Corolla Altis with the Hybrid Electric Vehicle (HEV) variant.

Upcoming projects initiated by Suzuki include the P4.5-billion Luzon Hub, which will revolutionize Toyota’s logistic operations; the Toyota Mobile App to better connect customers with dealers; and expansion to a new business model to explore long-term leasing of vehicles.

Suzuki on the driver’s seat of the Toyota Supra

“This is not a final goodbye, but a new beginning. I am sure I will see you all again very soon,” said Mr. Suzuki as he takes the final bow in front of the local media, with whom he has spent numerous launch events and drive activities, among others. His most recent passion project outside of work is playing football with dealers and the media.

The next president of Toyota Motor Philippines will be publicly announced early next year.

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