Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has commenced operations in the Philippines. This strategic expansion marks a significant milestone in the company’s journey towards strengthening its global presence.
Terrafirma Motors Corporation (TMC), a part of the Columbian Group of Companies, one of the leading and most experienced automotive groups in the Philippines, will be the exclusive assembler and distributor of Hero MotoCorp products. The two companies announced their partnership in October 2022.
Niranjan Gupta, Chief Executive Officer, Hero MotoCorp said, “The commencement of operations in the Philippines will bolster our overall global presence. Hero MotoCorp, with its diverse and tech-driven product portfolio, is committed to delivering the best-in-class mobility solutions and hassle-free aftersales services to ensure a delightful ownership experience. In Terrafirma Motors Corporation (TMC), we have a strong partner and together with them we will rapidly create and strengthen our presence in this key market.”
Bienvenido Sanvictores Santos, Chairman, Terrafirma Motors Corporation, said, “We are delighted to partner with Hero MotoCorp, one of the leading automotive companies in the world. Hero’s products are renowned for their technology and reliability and we are confident that customers in the Philippines will love these motorcycles and scooters. Combining Hero MotoCorp’s global expertise with our local knowledge, we intend to make an impact in the market.”
A state-of-the-art assembly unit and parts warehouse has been set-up at Terrafirma Motors Corporation, in Laguna, Philippines. Spread over 6,000 sq. mtrs, the facility will have an annual capacity of over 150,000 units annually.
The new assembly facility is manufacturing Hero MotoCorp’s best-selling and globally acclaimed range of motorcycles such as the Xpulse 200 4V, Hunk 160R 4V andthe Xoom 110 scooter.
The company also commenced the retails to customers from today. The Xpulse 200 4V is available at an attractive on-road price of PHP 140,000. The Hunk 160R 4V is available at an attractive on-road price of PHP 99,900, and the Xoom 110 is available at an attractive on-road price of PHP 69,900. The products come with a warranty of 2 years or 24,000 kms.
The partners have set up a retail network (sales, service, spares) with over 350 customer touch-points and will rapidly expand the network by the end of the year.
Hero MotoCorp is currently present in 48 countries around the world with Tech Centres in India and Germany and manufacturing facilities in India, Colombia and Bangladesh.
