As the off-road, rugged SUV market continues to thrive in the Philippines, Ford might want to expand its local lineup with another standout model—the Ford Bronco Sport.
While the full-size Ford Bronco is already available locally and has been well-received for its rugged design and off-road prowess, the new Bronco Sport offers a compelling alternative, especially the newly added Sasquatch package in the US that will complement the bigger Bronco that we have here.
Built for Adventure
The Ford Bronco Sport is designed for adventure enthusiasts who demand both style and performance. With its boxy shape and retro-inspired design, it echoes the rugged charm of the original Bronco while offering modern amenities. But the Bronco Sport is more than just a stylish vehicle; it’s engineered to handle a variety of terrains.
The latest model introduces the Sasquatch package, a significant upgrade that enhances its off-road capabilities. This package includes 31-inch tires, a lifted suspension, and robust skid plates designed to protect the undercarriage. Additionally, it features advanced all-wheel drive and multiple off-road driving modes, making it well-suited for the diverse landscapes found across the Philippines—from city streets to rural trails.
Engine and Performance
In the US, the Bronco Sport offers two engine options: a 1.5-liter EcoBoost inline-3 engine with 181 horsepower and a 2.0-liter EcoBoost inline-4 engine delivering 250 horsepower. Both engines are paired with an 8-speed automatic transmission, providing a balance of performance and efficiency.
For the Philippine market, the 1.5-liter engine would cater well to urban drivers seeking a blend of style and practicality. Meanwhile, the 2.0-liter engine would appeal to those who enjoy off-road adventures or require extra power for highway driving. This range of options ensures that the Bronco Sport can meet a variety of driving needs.
Interior and Technology
Inside, the Bronco Sport is designed to offer both comfort and practicality. The cabin features durable materials that are built to withstand outdoor activities, while also providing a range of modern conveniences. An 8-inch touchscreen infotainment system with Apple CarPlay and Android Auto, a premium sound system, and Ford’s Co-Pilot360 suite of driver-assist technologies come standard, enhancing both comfort and safety.
These features align well with the preferences of Filipino consumers, who value both advanced technology and practical usability. The Bronco Sport’s interior is designed to offer a refined driving experience whether you’re navigating city streets or embarking on a weekend adventure.
Why Ford Philippines Should Consider It
While the full-size Ford Bronco has already made its mark in the Philippine market, the Bronco Sport represents an opportunity to cater to a different set of needs. If priced right, the compact SUV’s combination of rugged capability, modern technology, and stylish design would appeal to a broader range of consumers.
Moreover, the growing popularity of SUVs and off-road vehicles in the Philippines indicates a strong potential market for the Bronco Sport. By adding this model to its lineup, Ford Philippines could capture the interest of buyers who are looking for a capable and stylish SUV without stepping up to the more expensive full-size Bronco.
