Grab, Southeast Asia’s leading “super app,” introduced the improved offerings of its flagship transport line, GrabCar Premium, by giving passengers more value for their journey — through “better cars, better drivers, and better travel experience.”
Commencing last July 16, GrabCar Premium offers passengers a “chauffeured journey like no other.” In less than 30 seconds upon requesting for a ride, GrabCar Premium passengers are assigned to their SUVs “no less than… Toyota Fortuner, Ford Everest, Mitsubishi Montero Sport, Hyundai Tucson, or Mazda CX-5.”
Passengers will be courteously greeted by GrabCar Premium Drivers who underwent extensive Premium Service Certification Training and A1’s Advanced Defensive Driving Training. Upon arriving at the pickup point, the GrabCar Premium driver “delivers a brand of service that aims to make every journey special and effortless — from opening the doors for passengers, helping load the baggage to the trunk of the car, reminding passengers to buckle up, and informing the passengers of their estimated time of arrival.”
A GrabCar Premium vehicle will seat up to four passengers with spacious legroom, clean and comfortable leather seats, fresh car scents, and a box of facial wipes — allowing passengers to relax while in transit.
The new GrabCar Premium also showcases a new Premium Kit that aims to anticipate the needs of every passenger. This includes an umbrella which the driver will gladly open and assist for every passenger, car chargers, bottled water, and mint candies.
“While we continue to chart or path towards our ‘super app’ success, we believe that it is very important for us to continuously challenge ourselves and commit to superior service excellence in our first foray — transportation, and we aim to do just that with the relaunch of GrabCar Premium — Grab’s flagship ride-hailing line. GrabCar Premium is all about providing our discerning passengers with an exceptional ride experience built on three key pillars: better car, better driver, and better features. This gives GrabCar Premium an enviable quality and superlative level of comfort that only Grab can provide,” said Grab Philippines president Brian Cu.
