Pulling out all stops


It’s October and local automotive companies and distributors are pulling out all stops to get noticed and attract buyers in the last quarter push for sales.

Some are doing in with traditional marketing strategies like promos, timely vehicle launches, media test drives.

Others are taking a less than traditional route. “An immersive voyage into a unique aural and culinary oasis” is how Lexus Manila describes the recent event held at the Lexus Mitsukoshi in BGC.

The Lexus Way

The event was meant to raise awareness for Lexus Premium which Toyota Motor Philippines president Atsuhiro Okamoto says is a suite of financial and other services meant to enhance and give more value to the overall Lexus ownership experience.

The weekend event raised more than awareness for Lexus Financial Service, Lexus Insure, and Lexus Certified Pre-Owned which Okamoto-san says allows vehicle acquisition and ownership done the Lexus way.

Guests who attended the event Lexus Mitsukoshi also enjoyed the kind of lifestyle and experiences afforded by Lexus ownership.

Guests were taken on a deep dive into the art of music production with one of the Philippines’ most prolific music producers today, Cyril Sorongon aka Silverfilter.

How this relates to Lexus? Well the finer points of music reproduction can be experienced through exceptional in-car audio courtesy of Mark Levinson-equipped Lexus models.

Still about music and Lexus, the event took guests on a nostalgic journey into the timeless world of vinyl records.

Topping off this aural banquet is a culinary feast courtesy of a steak-and-whiskey pairing that guarantees the ultimate in relaxation courtesy of Giwon Korean Steakhouse.

Familiar Territory

Ford Philippines trod on familiar territory hosting a media test drive for one of its best-selling SUVs.

The  two-day next-gen Ford Territory Experiential Drive traversed the zigzag roads of Rizal, the highways of Laguna, and the hills of Tagaytay was meant to showcase the dynamically designed and efficiently engineered 5-seater SUV.

Participants experienced switching between different drive modes: Eco, Normal, Sport, and Mountain to get a feel of how the Territory takes in different terrains and road conditions.

Special courses and activities were also laid out and held that challenged participants on how to optimize use of such driver assist aides like the 360-degree camera and the Active Park Assist.

Said Mike Breen, Ford Philippines managing director: “The Next-Generation Ford Territory Drive was designed for participants to experience the segment-leading features that make it a standout among Filipino SUV customers. With its contemporary design, comfortable interior, and smart and safe features, the Next-Gen Territory is an SUV that is perfect for young professionals and starting families alike.”

Also trodding familiar territory is Ford holding a for-the-public Driving Skills for Life event at the Filinvest Tent in Alabang.

The DFSL is a globally recognized driving program that reinforces Ford’s commitment to promoting driver and passenger safety that combines a comprehensive training module and hands-on driving exercises.

Centering around theme “Driving Smart. Protecting Lives. Building Safer Roads,” this year’s DSFL include training modules for different terrains, driving at night, during floods and rainy weather, driving with children, and road sharing with cyclists, motorcycle drivers, and pedestrians.

Said EJ Francisco, Communications Director, Ford Philippines and Asia Pacific Distributor Markets: “We are excited to launch this year’s edition of the DSFL and introduce new modules that aim to upskill drivers with smart and safe driving tips and techniques that they can apply every day.

“The last fifteen years has been monumental for DSFL in the Philippines with the scale and impact that it has achieved in promoting driver and road safety in the country. We thank our partners and participants for their support and collaboration and we celebrate this milestone with them.”

Honda AC Motors goes green

Honda AC Motors went to the forests to help keep the Honda brand, its environment-friendly vehicles, as well as the Ayala group’s network of dealerships top of mind among buyers.

The AC Motors Acre Movement Team held a “Gift of Tree” awarding ceremony at the ALI Carbon Forest in Alaminos, Laguna.

The Acre Movement plants a tree for every Honda vehicle sold by AC Motors dealerships.

As of July 2023, the AC Motors Acre Movement has successfully planted and nurtured 4,874 trees with around 379 more to be planted after for a remarkable total of 5,253 trees.

Happy Motoring!!!

For comments & inquiries email [email protected] or visit www.motoringtoday.ph.