YTD worldwide Mercedes-Benz sales dip by 5.6%

Stuttgart-based carmaker Mercedes-Benz sold 742,809 vehicles globally in the first four months of 2019 – down 5.6 percent from the same period last year. In April, the units it moved totaled 181,936 (minus 5.5 percent compared to the same month in 2018).

Meanwhile, the ongoing sales success of the new A-Class resulted in worldwide growth for the brand’s compact cars in April (up six percent). Contribution to this sales success came from the new A-Class Saloon, a further model complementing the compact-car entry into the world of premium saloon cars from Mercedes-Benz. Unit sales of SUVs were still dampened in April by the model changes. 

Mercedes-Benz Cars expects especially for the new SUV models increasing vehicle availability in the coming months and therefore provide additional growth opportunities in a highly competitive market environment. Since the beginning of the year, Mercedes-Benz has maintained its market leadership in the premium segment in Germany, UK, France, Switzerland, Sweden, Portugal, Poland, Denmark, Czech Republic, Australia, and Canada.

“With the EQC sales launch on May 6, we have reached another milestone along the way to a new era at Mercedes-Benz: The EQC is the pioneer of our future Mercedes-Benz EQ vehicle portfolio,” said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales. “We are delighted not only with the first fully electric SUV from Mercedes-Benz, but also with strong demand for our new premium SUVs: The new model year of the GLC and GLC Coupé, and also the new GLS, have been available for order since April, and together with the GLE and our new compact cars will provide further momentum in the course of the year.”

In the Asia-Pacific region, Mercedes-Benz sold 79,125 vehicles (down 1.4 percentr). In China, the region’s core market, sales continued to grow and reached a new high of 232,050 units in the first four months of the year (plus 2.2 percent). Unit sales were at a new record level also in April, with deliveries of 57,707 vehicles (plus 0.8 percent). In Singapore and Vietnam, unit sales increased at double-digit rates in the first four months and also reached new record levels.

A total of 111,668 units were sold in the NAFTA region from January to April (down 11.7 percent). In the region’s core market, the USA, Mercedes-Benz sold a total of 22,949 vehicles with the star last month (down 15.7 percent). Sales in the USA in the first four months totaled 94,120 units (down 10.9%).

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