Hyundai Motor is set to reveal the company’s focus toward the future direction of car design at the forthcoming IAA Frankfurt Motor Show scheduled from September 10 to 22.
The fully electric concept car looks back at the brand’s first model in the 1970s, the 45.
It is seen as a “a symbolic milestone for Hyundai’s future EV design.”
The new concept accentuates a forward-driven design direction while exploring the evolution of Hyundai’s “Sensuous Sportiness” design ethos. “Sensuous” stands for enhanced emotional values that customers can experience through design, and “Sportiness” is determined to implement those values through innovative mobility solutions. The design philosophy strips away complexity celebrating the clean lines and minimalistic structure of the original Hyundai Pony.
The Hyundai 45 concept car will be unveiled on September 10 at the Frankfurt Motor Show (09:25 CET, Hall 11). Hyundai will also showcase various future innovations in vehicle technology and integration of lifestyle applications to illustrate STYLE SET FREE.