Ford Bronco and Mustang: What to expect

Ford Philippines has officially announced the opening of reservations for the highly anticipated All-New Ford Bronco and S650-generation Mustang. The reservations will commence on February 22, 2024, exclusively through Ford’s online reservation portal.

The two Blue Oval vehicles are on the opposite ends of the vehicle spectrum – one’s a muscle car and the most popular sports car in the world, while the other is classic nameplate revived due to demand. But what can we expect from both vehicles as they arrive locally?

Ford Bronco

The all-new Ford Bronco, recognized as Ford’s legendary off-road vehicle, has been an iconic presence since its initial launch in 1966. With a rich heritage in outdoor exploration, the Bronco is renowned for its rugged design, powerful performance, and advanced off-roading capabilities.

As a direct rival to the Jeep Wrangler, Ford says the forthcoming model promises to continue this legacy, offering the perfect blend of iconic aesthetics and robust functionality, catering to those who seek adventure, whether on off-road trails or city streets.

There are several trims and equipment packages for the Bronco in the US, but recent reports point to the Badlands as the trim level arriving locally, though this is not yet confirmed at the time of writing.

The Badlands is in the middle of the Bronco range, offering high-level of equipment along with capable off-road features. It comes standard with a 2.3-liter inline-four gasoline engine, though the more powerful 2.7-liter V6 would be a more attractive proposition. Two and four-door versions are available stateside, though we suspect four-door will be more popular locally. As for pricing, Ford is still mum about them, but since they are North American Built Units (NABU), expect a higher pricing than your usual ASEAN-built Everest SUV.

Of note, the Jeep Wrangler is currently priced at around P5 million. If Ford Philippines manages to price the Bronco under that figure, we’re sure this model will sell like hotcakes.

Ford Mustang

The all-new Ford Mustang, the latest S650 generation of Ford’s iconic sports coupe, is set to make its mark in the Philippines. Combining a powerful engine, cutting-edge technology, and stylish design, Ford claims that the Mustang represents freedom, passion, and the exhilaration of the open road. The imminent arrival of the seventh generation model is poised to elevate the pony power experience for its owners, promising an exciting and dynamic driving experience.

Just like the Bronco, the Mustang has trim levels in the US, though we expect the base EcoBoost and 5.0-liter V8 GT to arrive locally like its predecessor. The new top-spec, 500-hp Mustang Dark Horse is a long shot, so we’re not expecting this model (though we’ll be pleasantly surprised if it does arrive).

Of note, the Mustang GT with active exhaust system in the US produces up to 486 hp and 564 Nm of torque.


Starting February 22 at 12:00 noon, the online reservation portal goes live, revealing full specifications, features, and retail pricing for both vehicles. Interested customers and enthusiasts can secure their reservations for both the Bronco and Mustang on A reservation fee of P30,000 is required, which will be deductible from the total vehicle pricing. Ford’s online reservation portal aims to provide a seamless and secure experience for customers, allowing them to explore various options such as variant, color, deposit payment methods, and their preferred Ford dealership.

As for the official debut, we’re expecting Ford to capitalize the festivities in the upcoming 2024 Manila International Auto Show and launch the two icons simultaneously.

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