Peugeot 5008 gets upgrades sans upped price

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Peugeot Philippines continues with its aggressive push in the SUV segment. 

Shortly following the fairly recent unveiling of its compact crossover 3008, the French carmaker yesterday launched the 2020 Peugeot 5008 Allure seven-seater SUV at its Pasig City dealership. 

The Peugeot 5008 comes in a lone variant (Allure) packed with features.

Though not a new model, the lone variant 5008 boasts a number of upgrades and improvements. In a speech ahead of the product reveal, Peugeot Philippines business development director Dong Magsajo said these “(take) the ownership experience to the next level.” He added, “Already boasting of advanced features that put many an SUV to shame, we are proud to announce that we’ve listened to our customers and packed our seven-seater with even more features.”

The upgraded Peugeot 5008 gets Claudia leather-wrapped seats.

Magsajo continued that among the requests made by Peugeot customers is the return of the 5008’s panoramic sunroof. “We first made this available all the way back in 2013… The glass roof enhances the interior ambience as it gives the 5008 owners the option for more lighting inside the vehicle.” Speaking of which, the cabin is bestowed with ambient LED lighting, as well as Claudia leather-covered seats. The 5008 is now also equipped with an automatic tailgate with foot sensor for hands-free operation.

Peugeot’s Advanced Driver Assistance System (ADAS) also makes its debut on the 5008 Allure. “While the 5008 has always had a five-star Euro NCAP crash rating… ADAS will give the (present-model) owner several safety systems not normally found in other vehicles,” the executive explained.

The suite of safety measures includes an active blind spot detection system, advanced driver attention alerts, lane keeping assistance, and a speed limiter and cruise control feature with intelligent speed adaptation. 

The 5008 still has Advanced Grip control which, averred Magsajo, “ensures 4×4 capability without the added weight.” The vehicle’s infotainment system also features Apple CarPlay connectivity for easy smartphone integration. 

New 18-inch Detroit alloy wheels complete the new package. “At this price point, the 2020 Peuegot 5008 SUV has the best combination of premium features and impressive technologies in a vehicle available in the market today,” said Peugeot Philippines sales director Dodie Gañac.

Flanking the Peugeot 5008 Allure are Peugeot Philippines business development director Dong Magsajo (left) and sales director Dodie Gañac.

The vehicle is still powered by a 1.6-liter twin-scroll turbo engine delivering 165hp (at 6,000rpm) and 240Nm (at 1,400rpm).

The 2020 Peugeot 5008 Allure is now available in select Peugeot dealerships nationwide with a suggested retail price of P2.19 million. This price is actually a full P1 million less than the France-sourced 5008, and now includes a five-year warranty. New 5008 customers also get a year’s worth of periodic maintenance services (PMS).

The price reduction is made possible by the fact that Peugeot Philippines now imports its CBU units from a Peugeot production facility in Penang, Malaysia, so the company also is able to leverage AFTA (ASEAN Free Trade Area) relief.

Interested customers may inquire at [email protected] for more information, or visit www.peugeot.ph or Peugeot Philippines at www.facebook.com/PeugeotPhilippines.

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